Meghan Markle is faced with a huge “risk” as she was warned that she could “overexpose” herself after her latest string of frequent updates on social media.
The Duchess of Sussex has been active on her social media recently as she is bracing for the release of her highly anticipated show on Netflix, With Love, Meghan – due to air on March 4.
After a brief hiatus in late January, Meghan kicked off February with a series of uploads on her feed and her stories on Instagram, giving us various glimpses of her life.
But a PR expert cautioned that the duchess could be faced with two outcomes as she prepares to promote her new lifestyle series – either appeal to her fans and those curious enough to watch her show, or position herself as open public figure.
Renae Smith, founder and director of The Atticism, told the Express: “It’s not necessarily a bad strategy, but it depends on what she’s trying to achieve.
“As we’ve already outlined, the show isn’t designed for mass appeal—it’s for her fans and those curious enough to watch, whether out of admiration or fascination.
“If the goal is to deepen engagement with those audiences, then frequent and candid posting can help reinforce that connection.”
However, Ms Smith cautioned that such frequent activity could produce a negative reaction for the duchess.
She said: “If this is a shift toward positioning herself as a more relatable and open public figure, then the approach feels somewhat contradictory to the brand narrative she’s spent years crafting.
“If she were to address it directly—something along the lines of ‘I once valued privacy, but I’ve realised I want to share, as long as it’s on my own terms’—it might help reconcile the disconnect.
“Otherwise, there’s always going to be that undercurrent of skepticism: ‘You wanted to be left alone, but now you’re sharing everything online, even your children?’ That contradiction will always be difficult to reconcile in the public eye.
“The risk here is overexposure. Meghan has spent years trying to balance the narrative that she values privacy while also maintaining public interest in her brand.
“A sudden surge of posts, particularly ones tied to personal or emotional moments, can feed into the existing criticism that she really craves attention—but only on her own terms and in her own way, which has come at the detriment of the Royal Family etc.”
Elsewhere, the PR expert claimed that Meghan’s latest “oversharing” is not necessarily linked to promoting her new show or even boosting her image ahead of its release.
She explained: “I don’t believe this is an active attempt to salvage her image ahead of the show, but I do think there’s an element of subconscious overcompensation.
“If there were real concerns about the show’s performance, a more structured PR approach would likely be in place—pre-arranged interviews, calculated content rollouts, and carefully crafted messaging.
“This, however, feels less planned and more instinctive, which suggests she’s posting because she wants to, not necessarily because she needs to.”
