Monday, June 16, 2025
Macao has launched a captivating new tourism campaign, “Enchanting Macao”, held from June 14 to 15, offering a fresh perspective on the city through the lenses of 200 influential Douyin stars from Mainland China. This two-day event is designed to elevate Macao as a dynamic, youthful, and culturally diverse destination, reaching millions of followers with unique content and interactive experiences.
A Cultural Extravaganza to Open the Event
The event kicked off with the Enchanting Macao Carnival, which took place on June 14 at Macau Fisherman’s Wharf. The carnival featured an array of cultural performances, including dance, martial arts, and interactive entertainment, all combining to celebrate Macao’s unique mix of traditional and modern influences. The festivities aimed to showcase not only the city’s tourism attractions but also its “tourism +” initiative, which merges culture, food, and heritage with tourism.
As a key part of the event, the influencers shared their experiences through live video streams, captivating their millions of followers by giving them an insider’s view of the vibrant atmosphere in Macao.
Leveraging Douyin’s Power for Tourism Growth
In partnership with Douyin’s Ocean Engine and the Macao Government Tourism Office (MGTO), this large-scale influencer event marks a first for the city, tapping into the digital space to engage young, tech-savvy travelers. By leveraging Douyin’s broad reach among the youth, the campaign seeks to redefine how Macao is marketed, presenting the city not just as a luxury gaming hub but as an accessible and exciting destination for all types of travelers.
The event features a range of experiences, including the carnival, “Enchanting Salon”, an industry talk on June 15, and the Enchanting Highlight Tour, where influencers and their fans will explore off-the-beaten-path locales in Macao.
Social Media Influencers Spread Macao’s Message to Millions
Throughout the event, 200 influencers, with combined followings totaling over 300 million, posted content about their time in Macao, sharing personal experiences from both well-known attractions and hidden spots. Influencers with over 10 million followers each played a pivotal role in rebranding Macao as a youthful and culturally vibrant destination.
By highlighting Macao’s local crafts, culinary delights, and scenic spots through short-form videos and interactive content, these influencers have helped shape the city’s modern image, one that resonates with young travelers looking for unique and authentic travel experiences.
Ambassadors Recognized for Their Impact
To honor the influencers who have made significant contributions to the campaign, four ambassadors were awarded titles based on their storytelling and engagement:
- Celebrity Travel Ambassador
- Intangible Heritage Explorer
- Community Travel Advocate
- Outdoor Adventure Promoter
These influencers brought Macao’s offerings to life by sharing their firsthand experiences, whether it was showcasing Intangible Cultural Heritage, discovering hidden gems, or exploring outdoor adventure spots in the city.
The Enchanting Parade & Spectacular Performances
One of the standout moments of the carnival was the Enchanting Parade, a dynamic procession featuring local performing troupes, including lion dances and Portuguese folk performances, which showcased Macao’s deep cultural roots. Influencers joined the performances, adding a fun, interactive element that further connected them with fans. The parade celebrated Macao’s East-meets-West heritage, creating a vivid display of the city’s rich multicultural history.
The Enchanting Bazaar: A True Macao Experience
Adding to the excitement was the Enchanting Bazaar, which featured 19 unique stalls offering a variety of local food, cultural products, and handmade crafts. Throughout the event, select influencers took turns hosting booths focusing on gastronomy, celebrity culture, and heritage, allowing fans to interact directly with the stars. Guests participated in fun games and were rewarded with exclusive Macao souvenirs, fostering deeper engagement with the destination.
Highlight Tours: Unveiling Macao’s Hidden Treasures
In a special segment, the Enchanting Highlight Tour allowed 100 influencers and their fans to explore local neighborhoods across Taipa, Coloane, and the Macao Peninsula. During these guided tours, influencers shared their discoveries on social media, uncovering local eateries, boutique shops, and undiscovered tourist spots that typical visitors may overlook. This personal approach to exploration gave followers an authentic glimpse into the day-to-day life in Macao.
Enchanting Salon Sparks Industry Insights
On June 15, the Enchanting Salon provided a platform for Douyin influencers and industry experts to exchange ideas on digital tourism marketing, trends in content creation, and the future of influencer-driven tourism. The session also allowed local creators to deepen their understanding of how to build effective digital campaigns for tourism promotion.
Macao’s New Chapter in Tourism Marketing
With Enchanting Macao, the city has embraced a fresh, innovative approach to destination branding, blending the power of influencers with real-world engagement. The campaign underscores Macao’s cultural richness, modern allure, and commitment to community tourism, creating a multifaceted travel experience that appeals to a broad spectrum of tourists.
This event not only strengthened the city’s visibility among the youth but also created a blueprint for future influencer-driven tourism initiatives. Macao continues to innovate in its efforts to remain an attractive destination on the global tourism map.
