Sunday, July 27, 2025
HolidayPirates Group, one of the leading social-driven online travel marketplaces, has appointed Mila Genova as its new Chief Marketing Officer (CMO). This move highlights the company’s commitment to both innovation and diversity in its leadership.
Genova’s appointment comes at a crucial time, as the company looks to enhance its marketing strategies across multiple international markets.
HolidayPirates, known for offering value-for-money travel deals through its website, social media, and mobile apps, is a prominent player in the online travel industry.
The company has grown significantly since its founding, expanding to serve customers in ten different countries and multiple languages. The addition of Genova to the company’s Executive Committee further solidifies its focus on strategic growth and improving its market position.
With her extensive experience in various marketing roles at HolidayPirates, Genova brings a deep understanding of the company’s values and goals. She started her journey at HolidayPirates in 2015 as a Business Development Manager and has since climbed the ranks. Her new role will see her leading a team of 17 professionals to implement marketing strategies that drive growth, audience engagement, and brand visibility across multiple channels.
Her appointment also marks a significant milestone for gender equality in leadership positions, as women now represent 60% of the C-level executives at HolidayPirates.
Career Progression and Expertise
Mila Genova’s journey with HolidayPirates began in January 2015 when she joined as a Business Development Manager. Over the years, she has held various pivotal roles, including Team Lead of Strategic Marketing & Campaign, Head of Organic Growth, and Head of Marketing. Her extensive experience spans project and team management, organic growth strategies, user acquisition, customer relationship management (CRM), and innovation in dynamic business environments.
Genova holds a degree in International Economic Relations and a master’s degree in Business Management. Her academic background, combined with her practical experience, positions her to lead HolidayPirates’ marketing initiatives effectively.
Leadership Role and Responsibilities
As CMO, Genova will lead a team of 17 professionals and be responsible for shaping and executing HolidayPirates’ marketing strategy across ten international markets. Her focus will include defining the optimal marketing mix for each region, identifying synergies, scaling best practices, expanding the group’s audience across social media and CRM channels, and driving growth in performance marketing, mobile marketing, and video production.
Advancement of Gender Diversity in Leadership
Genova’s appointment to the Executive Committee marks a significant milestone in gender diversity at HolidayPirates. With her addition, women now represent 60% of C-level leadership at the company. This achievement places HolidayPirates ahead of the tech industry average, where women hold 32% of senior management roles.
Company Overview
Founded in 2011 and headquartered in Berlin, Germany, HolidayPirates Group operates in ten countries and seven different languages. The company has become one of the most popular travel deals and inspiration businesses in Europe. Assisted by technology, its team of travel experts finds and curates value-for-money travel packages, including flights, hotels, rental cars, holiday homes, luxury stays, cruises, and weekend breaks. Through its website, WhatsApp, social media channels, mobile app, and newsletter, the group shares exclusive travel deals to its 26 million subscribers and followers, generating up to 19 million visits on its websites and apps every month.
Conclusion
Mila Genova’s appointment as Chief Marketing Officer signifies a strategic step forward for HolidayPirates Group. Her extensive experience and leadership in marketing will be instrumental in driving the company’s growth and innovation in the competitive online travel marketplace. Additionally, her promotion highlights HolidayPirates’ commitment to fostering gender diversity and empowering women in leadership roles within the tech and travel industries.
