Thursday, July 31, 2025
B&B Hotels has appointed Nathalie Feyte as Chief Marketing, Sales & Revenue Officer for Western Europe. With two decades of experience in revenue management, pricing strategy, and digital marketing, Nathalie is poised to help B&B Hotels achieve significant growth in the region.
Nathalie Feyte’s Extensive Experience in Revenue Management and Digital Marketing
Nathalie Feyte brings a wealth of knowledge to her new role at B&B Hotels. Over her 20-year career, she has gained expertise in revenue management, fare strategy, and e-commerce. Nathalie’s previous roles include significant positions at Air France/KLM and Europcar Mobility Group, where she contributed to the development of strategic programs that led to substantial sales growth. Her role as Senior Vice President of Revenue Management & Pricing from 2020 to 2025 saw her transforming business operations, delivering impressive results that will be invaluable to B&B Hotels’ growth strategy.
Strategic Focus for B&B Hotels’ Growth in Western Europe
Nathalie’s appointment reflects B&B Hotels’ commitment to expanding its presence in Western Europe. With her extensive experience in pricing strategy and revenue management, Nathalie will focus on driving strategic initiatives that align with the company’s goals. Her leadership will be essential in optimizing pricing strategies, enhancing the guest experience, and ensuring that B&B Hotels remains competitive in a fast-evolving market. Her expertise in digital marketing will further support B&B’s efforts to strengthen its online presence and capture more direct bookings.
Driving E-Commerce and Sales Growth at B&B Hotels
One of Nathalie Feyte’s key priorities at B&B Hotels will be to leverage e-commerce platforms to drive sales. With her background in digital marketing and direct sales, she will focus on enhancing the company’s online sales channels. This includes refining digital campaigns, optimizing pricing, and improving customer engagement through online platforms. By integrating advanced revenue management techniques, Nathalie will contribute to improving profitability while maintaining competitive pricing for B&B Hotels’ customers.
Her work at Europcar Mobility Group and Air France/KLM has given her the tools to transform e-commerce strategies, and she aims to replicate this success at B&B Hotels, driving measurable growth in bookings and revenue.
Optimizing Fare Strategy and Pricing at B&B Hotels
Another area of focus for Nathalie will be optimizing B&B Hotels’ fare strategy. Pricing is a key lever for driving revenue growth, and Nathalie’s experience in implementing pricing strategies for large companies will help B&B Hotels to fine-tune its approach. By analyzing market trends, competitor pricing, and customer demand, she will ensure that B&B’s pricing model aligns with customer expectations while maximizing revenue opportunities.
Nathalie’s understanding of fare strategy, developed through her previous roles at major companies, positions her well to lead these efforts. Her ability to balance pricing and customer satisfaction will be key to maintaining B&B Hotels’ value proposition in the market.
Strengthening B&B Hotels’ Competitive Edge
With her leadership, Nathalie Feyte will help B&B Hotels enhance its position in the competitive hotel market in Western Europe. Her deep understanding of pricing strategies, revenue management, and e-commerce will ensure the company remains agile and well-positioned to capture new growth opportunities. Nathalie’s role on the Executive Committee will allow her to directly influence the company’s direction and contribute to its ongoing success in the region.
B&B Hotels continues to prioritize growth and innovation, and Nathalie’s appointment reinforces the company’s commitment to maintaining a leadership position in the industry. Her expertise in strategic marketing and sales will be instrumental in driving the company’s future success.
