Published on
September 12, 2025
Ripley PR, the well-known global public relations firm rooted right here in East Tennessee, has rolled out its brand-new division, Adventure PR. Designed to spotlight adventure travel firms, RV makers, outdoor gear brands, and one-of-a-kind vacation spots, Adventure PR is ready to drive fresh visibility for the adventure travel industry. As travel continues to be one of the fastest-growing sectors, the team is focused on helping brands break through the noise of a crowded market, conquering the challenge of getting noticed while bringing to life the beauty of destinations and experiences for future travelers.
Reaching New Heights in Adventure Tourism with Adventure PR
Adventure tourism is one of the fastest-growing sectors in the travel industry, fueled by increasing interest in exploring nature, outdoor adventures, and immersive experiences. Ripley PR’s Adventure PR division capitalizes on this trend, focusing on adventure travel and outdoor brands that cater to thrill-seekers, nature enthusiasts, and those yearning for unique experiences in the great outdoors.
By harnessing strategic storytelling and expertly curated media placements, Adventure PR seeks to bring attention to destinations and brands offering something beyond the traditional vacation. Whether it’s an RV journey through the American Southwest, a hiking expedition through the Rocky Mountains, or an off-the-beaten-path camping trip in a national park, Adventure PR’s focus is on drawing attention to the remarkable, diverse experiences waiting to be discovered.
Boosting Outdoor Brands and RV Tourism with Media Strategy
Adventure PR is designed to enhance the visibility of its clients through strategic media relations. By securing placements in top-tier travel and lifestyle outlets, the division aims to generate buzz and awareness for outdoor brands and RV tourism in particular. This is especially critical as more travelers seek flexible, immersive, and self-guided adventures, with RV tourism showing rapid growth over the last few years.
The RV industry is at the center of this revolution, with many travelers opting for road trips and van-life experiences. Adventure PR will leverage its expertise to tell compelling stories about RV brands and destinations that cater to this growing interest. This will result in an increase in brand recognition, improved customer engagement, and ultimately, an uptick in bookings and travel-related economic activity.
Creating Impactful Content for Adventure Travel Destinations
One of the cornerstones of Adventure PR’s approach is creating high-quality content that resonates with both potential travelers and media outlets. This content includes engaging stories, eye-catching visuals, and testimonials that highlight the unique aspects of adventure destinations. For example, Adventure PR may focus on showcasing remote camping locations in national parks, luxury glamping experiences, or guided hiking tours in mountainous terrain.
This content is designed to capture the attention of a variety of travelers—whether they are looking for adrenaline-pumping activities or serene nature escapes. By tapping into the specific interests of diverse audiences, Adventure PR ensures that each brand and destination receives the attention it deserves. The ultimate goal is to drive interest and action, from booking an adventure trip to sharing content across social media platforms.
How Adventure PR Will Impact the Tourism Sector
The launch of Adventure PR is expected to have a wide-reaching impact on the tourism industry. By highlighting the variety and depth of adventure experiences available, the division helps connect travelers with destinations that match their interests and needs. From promoting sustainable tourism practices to focusing on lesser-known, hidden gems, Adventure PR is positioning itself as a key player in the future of travel marketing.
By elevating the profiles of adventure travel companies, RV manufacturers, and outdoor destinations, Adventure PR can contribute to the economic vitality of these sectors. Increased visibility translates to more tourism dollars spent, higher engagement from target markets, and more sustainable business growth for brands within these industries. This also helps to spread the economic benefits of tourism across a broader range of destinations, especially those outside traditional tourist hotspots.
Partnerships and Collaboration for Greater Exposure
Another exciting element of Adventure PR’s approach is its emphasis on partnerships and collaborations. The division actively seeks to create connections between adventure brands, tourism boards, and media outlets. This collaborative effort increases exposure and provides a platform for innovative campaigns that can break through the noise in the competitive travel market.
For example, Adventure PR may partner with national parks, adventure guides, and outdoor lifestyle influencers to create campaigns that draw attention to the beauty and excitement of specific destinations. These campaigns not only promote travel but also encourage responsible tourism, fostering an environment where outdoor exploration and sustainability go hand-in-hand.
A Bright Future for Adventure Travel and Outdoor Tourism
Ripley PR just unveiled its new Adventure PR team, and they’re ready to turbocharge adventure travel, RV road trips, and outdoor brand marketing. By mixing creative storytelling with laser-focused media outreach and smart content creation, Adventure PR will lift destinations and brands to the next level, pulling adventure seekers from every corner of the globe.
Adventure tourism isn’t just a trend—it’s a growing wave, and Adventure PR is climbing onto the front. The team will use dynamic narratives and targeted media feeds to link travelers with one-of-a-kind experiences, ensuring every story hits the right audience. Committed to compelling storytelling and brand boosting, the division is gearing up to stamp its name all over the travel industry. The launch spells a shining road ahead for explorers and the brands that feed their wanderlust.
Image Credit: Ripley PR
