Published on
September 15, 2025
As urban landscapes continue to dominate travel itineraries, a shift towards rural tourism has been observed, with more travelers seeking destinations that offer serenity, natural beauty, and an immersive local experience. Agoda, a leading digital travel platform, has recently released its list of the top rural destinations in Asia for 2025. These destinations, which are typically nestled in mountains, valleys, and coastal areas, have gained considerable attention due to their ability to provide a much-needed escape from the fast-paced life of large cities.
A Growing Interest in Rural Travel
The allure of rural destinations is undeniable. More and more travelers are turning to regions that offer a slower pace of life, breathtaking landscapes, and a chance to experience a culture that is often more deeply rooted in tradition. Agoda’s ranking is based on accommodation search data across eight Asian markets, focusing on areas with populations under 50,000. This data was compiled from searches made between February 15 and August 15, 2025, highlighting the growing interest in secluded and tranquil destinations.
These rural spots provide not only an opportunity to relax but also to reconnect with nature. With increasing concerns about environmental sustainability and the desire to escape overcrowded urban areas, rural tourism is seen as a way to revitalize local economies while preserving the integrity of the environment.
Cameron Highlands, Malaysia: A Scenic Retreat in the Hills
Cameron Highlands, located in the heart of Malaysia, has been named the top rural destination for 2025. Famous for its cool climate, lush green landscapes, and vast tea plantations, this hill station offers a peaceful escape for those looking to experience the natural beauty of Malaysia. Visitors can explore vibrant flower gardens, visit local farms, and enjoy the fresh produce that the area is known for. With hiking opportunities and charming local villages, Cameron Highlands promises a serene environment for travelers looking to unwind and enjoy the slower pace of rural life.
This highland region provides a variety of outdoor activities for visitors, from scenic walks through the tea plantations to birdwatching and exploring the local flora and fauna. The cool weather, particularly during the Malaysian hot season, makes it a popular destination for those seeking relief from the heat.
Khao Yai, Thailand: Nature and Adventure Combined
Khao Yai, Thailand’s oldest national park, comes in second place on Agoda’s list of top rural destinations. Situated just a few hours outside Bangkok, Khao Yai offers a mix of natural beauty, wildlife, and outdoor adventure. The park is renowned for its biodiversity, which includes elephants, tigers, and other wildlife, making it a top destination for nature enthusiasts. Visitors can embark on wildlife safaris, explore waterfalls, and enjoy panoramic views from various scenic viewpoints within the park.
Khao Yai’s rich biodiversity is complemented by a variety of outdoor activities, from hiking through its vast trails to taking part in guided tours that highlight the park’s ecological significance. For those who seek a closer connection with nature, Khao Yai provides the ideal setting for wildlife watching and enjoying Thailand’s lush landscapes.
Puncak, Indonesia: A Refreshing Mountain Escape
Puncak, located in West Java, Indonesia, offers a charming escape for travelers seeking tranquility and natural beauty. The area is known for its breathtaking mountain views, tea plantations, and cool climate, making it a popular weekend getaway from the bustling city of Jakarta. Visitors can enjoy activities such as hiking, paragliding, and exploring local markets that offer fresh produce and traditional Indonesian goods.
The serene environment of Puncak, combined with its rich natural beauty, makes it an ideal location for those wanting to reconnect with nature. The mountain town’s idyllic landscape provides the perfect backdrop for a peaceful retreat away from the pressures of daily life.
Fujikawaguchiko, Japan: Serenity Near Mount Fuji
Fujikawaguchiko, located near Japan’s iconic Mount Fuji, ranks as one of the top rural destinations in Asia for 2025. Known for its breathtaking views of the mountain, the town offers visitors the opportunity to relax in hot springs, explore traditional Japanese gardens, and participate in seasonal festivals. Fujikawaguchiko also serves as a gateway for those looking to hike Mount Fuji or explore the surrounding areas, including the beautiful lakes and forests that make up the Fuji Five Lakes region.
Fujikawaguchiko’s tranquil atmosphere and picturesque surroundings make it an ideal destination for those looking to immerse themselves in Japanese culture and experience the beauty of nature in a serene environment. The region’s hot springs provide a perfect way to unwind after a day of sightseeing, offering relaxation amidst the stunning natural beauty of the area.
Kenting, Taiwan: A Coastal Paradise
Kenting, located in the southernmost part of Taiwan, is a rural destination known for its pristine beaches, vibrant marine life, and national parks. The coastal region offers a variety of outdoor activities, from water sports such as surfing and snorkeling to hiking through the national park’s scenic trails. Kenting’s picturesque landscapes, including its lush forests and sandy shores, make it a popular destination for nature lovers and those seeking relaxation by the sea.
The area is renowned for its natural beauty and biodiversity, attracting both domestic and international tourists who are looking to experience Taiwan’s vibrant ecosystems. Kenting’s combination of coastal relaxation and outdoor adventure makes it an ideal rural getaway for those seeking both rest and excitement.
Sapa, Vietnam: A Cultural and Scenic Gem
Sapa, located in northern Vietnam, is famous for its terraced rice fields, traditional villages, and stunning views of the Hoàng Liên Son mountain range. The region’s natural beauty, combined with its rich cultural heritage, has made Sapa one of the most sought-after rural destinations in Asia. Visitors can trek through the picturesque landscapes, interact with local ethnic communities, and enjoy the breathtaking views that define this unique destination.
Sapa offers an opportunity to experience the traditional cultures of the indigenous people while taking in the awe-inspiring natural beauty of the surrounding mountains. Whether trekking through the rice fields or visiting local markets, Sapa’s charm lies in its blend of cultural richness and natural landscapes.
Munnar, India: A Tea Lover’s Paradise
Munnar, located in the Indian state of Kerala, is known for its lush tea plantations and mist-covered mountains. The cool climate and scenic beauty of the region make it a popular destination for travelers looking to experience the charm of India’s hill stations. Munnar offers a variety of outdoor activities, including trekking, wildlife watching, and visiting tea museums that showcase the region’s rich tea-growing history.
The area’s natural beauty and cultural significance make it an ideal destination for those seeking to explore India’s tea heritage while enjoying the tranquil atmosphere of this hill station. Munnar’s serene environment provides the perfect setting for relaxation and exploration.
Pyeongchang-gun, South Korea: A Winter Wonderland
Pyeongchang-gun, the host of the 2018 Winter Olympics, is known for its winter sports and stunning landscapes. The region is a popular destination for skiing, snowboarding, and other winter activities, making it an ideal location for adventure seekers during the colder months. Pyeongchang-gun also offers cultural attractions and hiking trails, ensuring that visitors can enjoy the area’s beauty year-round.
The region’s combination of winter sports, scenic landscapes, and cultural experiences make Pyeongchang-gun a year-round destination that offers something for everyone, from adrenaline junkies to those seeking a quiet retreat in the mountains.
Conclusion: Embracing Rural Escapes
Agoda’s list of top rural destinations in Asia provides an insightful look into the growing trend of rural tourism. From the scenic beauty of Cameron Highlands in Malaysia to the cultural richness of Sapa in Vietnam, these destinations offer a perfect blend of nature, adventure, and tranquility. As more travelers seek to escape the hustle and bustle of urban life, these rural gems offer a refreshing change of pace and a chance to connect with the heart and soul of Asia.
Whether it’s hiking through tea plantations in Munnar, relaxing by the beaches in Kenting, or experiencing the charm of Fujikawaguchiko near Mount Fuji, these destinations promise to offer travelers a peaceful and enriching experience. Agoda’s platform makes it easy to book accommodations, flights, and activities, offering travelers the opportunity to experience these serene rural spots firsthand.
[Source: PR Newswire]
