Published on
September 21, 2025
In a move likely to enhance the restaurant sytems of a flagship city resort, Fairmont Bab Al Bahr has in turn revealed the appointment of Ms. Erica Costa to the position of Director of Food & Beverage (F&B). The move completes the timing of Ms. Costa’s impressive tenure which included significant leadership roles in the past decade spanning across various continents. Renowned for her unique and invigorating perspective to the hospitality domain, Ms. Costa’s vision is anticipated to transform the culinary strategies of the resort in utmost alignment with the pace and demand of the hospitality sector in the UAE.
Fairmont Bab Al Bahr, located in the heart of Abu Dhabi, is an iconic destination known for its luxurious offerings and world-class service. With its expansive views of the Arabian Gulf and proximity to key cultural landmarks, the resort continues to set the bar for excellence in hospitality. As the new Director of Food & Beverage, Costa will be tasked with overseeing the diverse culinary operations at the hotel, ensuring that guests enjoy an exceptional and immersive dining experience that reflects both the local culture and international trends.
A Career Spanning Europe, Asia, and the Middle East
Erica Costa’s career in the hospitality industry began with a passion for culinary arts and a strong desire to lead high-performing teams. Her journey into the world of food and beverage leadership started with Anantara’s first European property, where she played a key role in opening the hotel as Assistant F&B Manager. Her skills and leadership capabilities quickly became evident, allowing her to ascend to managerial roles in renowned properties worldwide.
Costa’s career took a more international turn when she moved to Thailand, where she joined Anantara Koh Phangan as F&B Manager. This move marked a significant milestone in her career, as it gave her the opportunity to adapt to new culinary traditions, expand her knowledge of international cuisine, and work with diverse teams. Costa’s leadership style, which emphasizes clear communication, team empowerment, and exceptional guest service, made a lasting impact at Anantara.
After her successful tenure in Thailand, Costa moved to Dubai to join Jumeirah Beach Hotel, one of the UAE’s premier luxury resorts. There, she held the position of Associate Director of Food and Beverage, where she was instrumental in the repositioning and reopening of beachfront restaurants. Her ability to seamlessly blend contemporary dining concepts with traditional Arabian hospitality contributed to the hotel’s reputation as a leading destination for both locals and international guests.
Most recently, Costa held a senior position at the JW Marriott Marquis Dubai, where she contributed to the successful launch of new dining venues. Her leadership was pivotal in driving performance in guest satisfaction and profitability. Costa’s results-driven approach and her ability to mentor and develop talent have been key factors in her career success. She continues to take immense pride in shaping the next generation of leaders within the hospitality industry.
A Vision for Fairmont Bab Al Bahr’s Culinary Operations
In her new role at Fairmont Bab Al Bahr, Costa is determined to build on the hotel’s existing reputation for culinary excellence while introducing fresh and innovative dining concepts. The resort has long been celebrated for its diverse dining options, which include everything from fine dining restaurants to more casual, laid-back eateries. However, Costa believes there is still room for growth, particularly in creating dining experiences that cater to the evolving tastes and preferences of today’s travelers.
At the heart of Costa’s leadership philosophy is the belief that F&B leaders should act as business owners, taking full accountability for their teams and the overall guest experience. She views food and beverage management as an integrated part of the hotel’s business strategy and recognizes the importance of aligning culinary offerings with broader brand objectives. This approach will allow Costa to make data-driven decisions that improve both operational efficiency and guest satisfaction.
Costa’s leadership style is grounded in empowerment and strategic alignment. She sees herself as a mentor who helps her team members grow professionally and personally. Her goal is not only to create exceptional dining experiences but also to build a positive and inclusive workplace culture. Costa has consistently advocated for greater representation of women in leadership roles within the hospitality sector and is passionate about creating opportunities for both men and women to thrive in the industry.
Commitment to Innovation and Community Engagement
One of the key aspects of Costa’s approach to F&B management is her commitment to fostering innovation. She is keen on integrating new technologies and trends that enhance the guest experience, such as digital menus, online reservations, and sustainability initiatives. At the same time, she recognizes the importance of maintaining the rich traditions and cultural heritage of the destination. For Costa, the challenge lies in creating a balance between contemporary trends and authentic local flavors, which is particularly important in a culturally rich destination like Abu Dhabi.
Reflecting on her new role, Costa expressed her enthusiasm for the opportunity to work at Fairmont Bab Al Bahr. She mentioned that joining the hotel was both a privilege and a responsibility, highlighting that the property held a special place in Abu Dhabi. Costa shared her excitement about building on its reputation by collaborating closely with the talented team to create immersive new food and beverage experiences that would honor the guests, the community, and the destination as a whole. Her comments emphasized her commitment not only to delivering high-quality dining experiences but also to making a positive impact on both the community and the guests who visit.
Costa’s dedication to excellence is also evident in her efforts to improve sustainability practices within the hotel’s culinary operations. She recognizes the growing importance of environmental responsibility in the hospitality industry and is committed to sourcing locally, reducing food waste, and promoting sustainable food practices. By implementing these practices, Costa hopes to not only benefit the environment but also set an example for other hotels and restaurants in Abu Dhabi and beyond.
A Bright Future for Fairmont Bab Al Bahr
Costa’s appointment as Director of Food and Beverage at Fairmont Bab Al Bahr signals a new chapter for the hotel as it continues to set the standard for luxury hospitality in Abu Dhabi. Her global experience, leadership skills, and commitment to culinary innovation make her the ideal candidate to lead the resort’s culinary team and elevate its dining experiences to new heights. With Costa at the helm, guests can look forward to a fresh wave of culinary excellence and unique dining offerings that reflect the vibrant, diverse culture of the UAE.
Fairmont Bab Al Bahr has long been a favorite destination for travelers seeking luxury and exceptional service, and with Erica Costa’s leadership, it is poised to remain at the forefront of Abu Dhabi’s hospitality scene for years to come. Costa’s global perspective, commitment to quality, and focus on team development ensure that the resort will continue to offer world-class dining experiences that delight guests from around the world.
Conclusion
Erica Costa’s appointment as Director of Food and Beverage at Fairmont Bab Al Bahr marks a transformative moment for the hotel and Abu Dhabi’s hospitality industry. With her extensive experience, passion for innovation, and focus on mentorship, Costa is poised to lead the hotel’s culinary operations to new heights. Her leadership will undoubtedly leave a lasting impact on Fairmont Bab Al Bahr, helping it maintain its reputation as a world-class destination for luxury, culture, and exceptional dining experiences.
