Published on
September 24, 2025
Halloween in Utah has taken on a new dimension this year with the unveiling of Big Jack’s World at Outlets at Traverse Mountain in Lehi. Positioned between Salt Lake City and Provo, this seasonal attraction is designed as both a family experience and a tourism draw, blending creativity with interactive fun. The display, open through the end of October, highlights how festive celebrations can strengthen both local and regional tourism.
A Seasonal Attraction for Tourists
Visitors travelling through Utah are now being encouraged to include Big Jack’s World on their itinerary. With the Outlets at Traverse Mountain already a popular retail hub for both residents and travellers, the new Halloween event adds a layer of cultural experience to the shopping destination. Seasonal tourism thrives when family-friendly experiences align with holiday traditions, and this attraction aims to bring in both local families and out-of-state travellers seeking memorable activities.
Tourism Growth Through Holiday Experiences
Across the United States, Halloween celebrations have become an essential part of travel planning, with tourists often seeking out unique seasonal spectacles. The Utah installation, with its towering pumpkin monarch and illuminated displays, positions itself as one of the largest and most distinctive experiences of its kind. As Americans continue to increase spending on Halloween, destinations that highlight festive attractions are benefiting from increased foot traffic, longer stays, and social media exposure.
Big Jack’s World as a Visitor Highlight
The central figure of the event is Big Jack, a 20-foot pumpkin monarch surrounded by custom-curated displays. These features provide vibrant visuals for travellers looking for photo-worthy moments. Families and young tourists alike can explore themed installations designed to merge artistry with seasonal magic. The entire setup is built to encourage immersive participation rather than passive viewing, adding value for visitors who want more than simple decoration.
Connecting Travel and Retail
The Outlets at Traverse Mountain is not only a shopping centre but also a recognised stop for tourists heading to Utah’s national parks. By situating Big Jack’s World within a shopping destination, organisers combine leisure travel with consumer experiences. Travellers stopping for retail can now extend their visits with a seasonal highlight, effectively combining shopping, dining, and tourism in one location. This synergy strengthens the outlet’s reputation as both a retail hub and a cultural landmark.
Community Engagement with Tourism Impact
The addition of Big Jack Gives Back, a charity event scheduled for mid-October, reflects how tourism can support community initiatives. The event will feature carnival-style games, entertainment, and opportunities to win store gift cards. Tourists participating in the festivities contribute indirectly to local school programmes, demonstrating how seasonal tourism can benefit educational institutions and the wider community. Events that connect visitors to local causes often create lasting impressions and encourage repeat visits.
Creating Lasting Traditions for Travellers
For tourists, traditions often serve as reasons to revisit destinations. By establishing Big Jack’s World as a recurring event, the Outlets at Traverse Mountain aims to position itself as a must-visit attraction every autumn. Travellers looking for unique seasonal experiences may begin to plan their trips around this annual event, contributing to consistent tourism growth. The blending of retail, entertainment, and culture ensures that the tradition can evolve while remaining attractive to both new and returning visitors.
Positioning Utah as a Holiday Travel Destination
Beyond shopping and Halloween displays, the Outlets at Traverse Mountain is strategically located within reach of Utah’s scenic attractions. Tourists heading towards the state’s national parks or travelling between Salt Lake City and Provo can conveniently stop to explore. Seasonal displays like Big Jack’s World add reasons for visitors to linger, thereby enhancing the state’s broader tourism offering. By promoting both convenience and creativity, Utah’s outlets transform into gateways for seasonal travel experiences.
Tourism Shaped by Festive Attractions
Big Jack’s World demonstrates how a seasonal installation can serve as more than entertainment. By creating a visually striking, interactive event, Utah has added a new layer to its tourism landscape. Travellers now have another reason to stop, explore, and engage with both community initiatives and festive traditions. As Halloween spending continues to grow, attractions like this highlight the value of blending cultural celebrations with tourism, ensuring that both visitors and residents share in the benefits of the season.
Image Source: AI
