Published on
November 6, 2025
Madagascar Airlines is broadening its international presence by entering a new phase of global expansion through a strengthened partnership with APG. The national carrier has appointed APG as its General Sales Agent in 15 critical markets worldwide, a move aimed at enhancing sales, improving market access, and reinforcing the airline’s visibility in key tourism and aviation regions. This partnership positions Madagascar Airlines to connect with more travel trade professionals while offering travellers greater accessibility to and from the island nation.
The partnership now spans Belgium and Luxembourg, Canada, Germany, Japan, Kenya, Netherlands, Norway, Romania, Moldova, Spain, Sweden, Switzerland, Turkey, the United Kingdom, and the United States. By establishing a presence in these influential markets, Madagascar Airlines is creating opportunities to engage with tour operators, corporate travel buyers, and travel agencies, while boosting its competitiveness in high-demand long-haul destinations. This initiative reflects a strategic focus on capturing new markets and strengthening international recognition for both the airline and the country it represents.
APG will provide comprehensive General Sales Agent services, including marketing support, sales development, ticketing, reservations, and customer service. This broad spectrum of support enables Madagascar Airlines to expand its reach efficiently, implement market-specific strategies, and enhance service quality for both travel professionals and passengers. By leveraging APG’s global network and expertise, the airline can navigate diverse international markets while maintaining high standards of operational efficiency and customer satisfaction.
Beyond commercial growth, this partnership is part of Madagascar Airlines’ broader strategy to promote the country as a unique travel destination. With its extraordinary biodiversity, pristine beaches, and rich cultural heritage, Madagascar offers experiences that are difficult to find elsewhere. By increasing engagement with travel professionals and international markets, the airline is helping to position the island as an attractive option for tourists seeking both adventure and cultural immersion.
The partnership also highlights Madagascar Airlines’ commitment to strategic international expansion. By working with a global network like APG, the airline can develop targeted promotional campaigns, understand market trends, and strengthen connections with key stakeholders in the tourism industry. These efforts ensure that Madagascar Airlines not only increases its market share but also builds a reputation as a reliable and forward-thinking international carrier.
Domestically, Madagascar Airlines continues to enhance connectivity, supporting regional travel and contributing to the country’s economic growth through tourism. Improved links between major cities and remote areas promote business, facilitate trade, and provide travellers with safer, more efficient options. These initiatives reflect the airline’s dedication to operational excellence, safety, and reliability while enhancing overall customer experience.
The airline’s focus on inbound tourism is a critical component of Madagascar’s economic strategy. By attracting international visitors, Madagascar Airlines supports local businesses, generates employment, and promotes cultural exchange. Expanding into key markets increases awareness of Madagascar’s natural wonders and distinctive travel offerings, encouraging more travellers to explore its landscapes and heritage.
Through this extended partnership, Madagascar Airlines is strengthening its global brand presence, improving access to international clients, and enhancing its engagement with high-value leisure and corporate travellers. APG’s expertise in sales and marketing enables the airline to deliver consistent service standards, streamline operations, and maximize opportunities across multiple regions.
Looking ahead, the partnership ensures that Madagascar Airlines remains on track to become a major player in international aviation. By expanding global reach, improving operational efficiency, and promoting the country’s tourism potential, the airline is creating a foundation for sustainable long-term growth. Its focus on connectivity, customer service, and market engagement positions Madagascar Airlines as a carrier capable of delivering exceptional travel experiences while showcasing Madagascar as a world-class destination.
This strategic move marks a significant milestone for Madagascar Airlines, opening new avenues for growth, strengthening international relationships, and enhancing the country’s global visibility. Through this collaboration, the airline continues to advance its mission of connecting Madagascar to the world while supporting the nation’s tourism-led economic development.
