Published on
January 6, 2026
As the year draws to a close, Agoda has revealed an impressive increase in demand for domestic travel across Malaysia, with locals opting to explore the beauty and culture of their own country. According to the platform’s latest data, searches for accommodation in Malaysian destinations between September and November 2025, for stays during the year-end holiday season, have shown notable growth compared to the previous year.
The data indicates a sharp rise in the preference for local travel as Malaysians take advantage of short-haul options for their December getaways. Agoda’s findings highlight the appeal of both well-established urban centers and more off-the-beaten-path destinations within Malaysia, signaling a shift toward local exploration during the festive period.
Kuala Lumpur Takes the Lead
Unsurprisingly, Kuala Lumpur emerged as the most-searched domestic destination, reflecting its continued status as the nation’s vibrant cultural and economic hub. The city’s unparalleled combination of modern attractions, cultural landmarks, and world-class shopping keeps it as the top choice for holidaymakers. Penang, with its rich historical significance and world-renowned food scene, secured the second spot, continuing to captivate both local and international visitors alike.
Following closely behind, Malacca, Kota Kinabalu, and Johor Bahru filled out the remaining spots in the top five. These cities have seen impressive growth in accommodation searches, with each offering unique travel experiences—from the colonial charm of Malacca to the natural wonders of Kota Kinabalu, and Johor Bahru’s proximity to Singapore, which remains an alluring factor for many.
Kuala Lumpur’s growth was particularly remarkable, showing an 18% increase in accommodation searches from the previous year. This surge reflects the city’s ongoing appeal as a convenient and accessible destination for both business and leisure travelers seeking a dynamic urban experience.
Local Getaways Gain Popularity
The shift toward domestic travel is part of a larger trend that prioritizes short-haul and familiar destinations. As international travel becomes more complex and costly for some, more Malaysians are opting to explore the beauty of their own country. The festive period provides the perfect opportunity to rediscover local attractions and unwind closer to home.
The rising popularity of domestic travel is driven by a variety of factors, including convenience, affordability, and the desire for more meaningful and relaxed vacations. Many people are looking for trips that require less planning and travel time, and local destinations offer just that. Additionally, after the uncertainties of the pandemic, there is a growing sense of security in choosing destinations within familiar borders, where safety and comfort are more easily assured.
Moreover, as the travel industry continues to recover, many Malaysians are embracing the opportunity to support local tourism by visiting places they might not have explored before. From the iconic skyline of Kuala Lumpur to the tranquil beaches of Langkawi, Malaysia offers a wide array of destinations for travelers to enjoy, making it a perfect time for domestic tourism to flourish.
Continued Interest in International Travel
While domestic travel is seeing an uptick, interest in international travel remains strong. Agoda’s data shows that Malaysians are still keen on regional and select long-haul destinations. The most-searched international spots include Hat Yai, Bangkok, and Tokyo, along with perennial favorites like Singapore and Phuket.
Krabi stood out among the international destinations, showing the highest year-on-year growth in accommodation searches at 35%. The stunning beaches and laid-back vibe of Krabi have long been a favorite among Malaysian holidaymakers seeking a more relaxed and picturesque escape. Seoul also experienced strong growth, with a 33% increase in accommodation searches, as interest in North Asian destinations continues to rise.
Other international locations such as Tokyo and Phuket remain popular for their combination of cultural experiences, natural beauty, and world-renowned hospitality. Additionally, Singapore’s proximity and urban appeal make it a constant favorite for short trips abroad.
Domestic Travel on the Rise: Convenience and Sustainability at the Forefront
The rise of domestic travel in Malaysia can be attributed to several key factors. In addition to the ease and convenience of reaching local destinations, there is a growing awareness of sustainability in travel. Choosing nearby destinations reduces carbon emissions associated with long-haul flights, making local travel a more environmentally responsible choice for many.
Moreover, the increasing focus on responsible tourism has further contributed to this trend, with more travelers seeking to support local economies and explore lesser-known destinations. This shift towards sustainability is not just about reducing environmental impact, but also about preserving local cultures and promoting ethical tourism practices.
The year-end holiday period, which is traditionally a time for family and communal gatherings, is also a driving force. Malaysians are choosing to celebrate with loved ones at home or in nearby destinations, rather than opting for long-distance travel. This has resulted in an uptick in local travel as people take the opportunity to explore Malaysia’s cultural and natural offerings while spending quality time with family and friends.
Agoda’s Role in Facilitating Travel Choices
Agoda continues to play an essential role in supporting both domestic and international travel plans for Malaysians. With over 130,000 flight routes, more than 6 million accommodation options, and a vast selection of activities, the platform provides a comprehensive solution for all types of travelers. Whether booking a local staycation in Penang or an international trip to Tokyo, Agoda ensures travelers have access to the best deals and a seamless booking experience.
As Malaysians increasingly choose both domestic and international options for their year-end holidays, Agoda remains committed to providing value and convenience for travelers looking to make the most of their holiday season. With a range of choices, great offers, and an intuitive platform, Agoda continues to be the go-to platform for travelers in 2025.
