Top 5 This Week

Related Posts

Oil price jumps over 4% and gold slides as the US and Iran trade attacks –business live | Business

Key events

‘A new consumer’: how weight-loss drugs are shaking up clothes shopping

I’m now at a point where I’m going to buy even more clothes,” says Hayley Grice, 50, from Shropshire, who has dropped seven sizes after starting on the GLP-1 weight loss jab Mounjaro two years ago. “I’m very happy with my physique right now.”

Grice, the financial director of a business she set up with her husband, tried gastric bypass surgery in 2009, but put most of the weight back on, and had been between UK dress sizes 26 and 28 (US sizes 22 and 24) all her adult life.

“When you are so morbidly obese, you dress in what you can, what will fit,” she says. “You can’t really choose the latest fashion or whatever your style is.” Now a UK size 12, she shops in standard stores rather than from an online plus-size retailer.

“I would have shied away from colour, I would have shied away from anything that drew attention to me,” Grice adds. “And now I don’t care, if I like it I’ll wear it.”

The widespread take-up of weight loss drugs such as Novo Nordisk’s Wegovy and Eli Lilly’s Mounjaro is not only shaking up food habits, but spending across the board – and on wardrobes in particular.

In the US, where one in five adults (21%) have tried GLP-1 drugs, spending on grocery, alcohol and apparel has shifted noticeably.

Britain appears to be on a similar trajectory, where 5% of adults, or nearly 3 million people, are now on the drugs while 9% have taken one at some point, says new research from the consultancy PwC. It expects this number to rise to 13% by the end of next year – about 7 million people.

“A single class of medication is already influencing how millions of people in Britain eat, drink, exercise and shop,” says PwC. “GLP-1s are doing far more than reducing appetite. They are creating a new consumer.”

Share



Source link

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Popular Articles