Accor and More Hospitality Companies as R&R Forum 2026 in Athens to Bring Together Hospitality Investors from More Than 30 Countries for Resort and Residential Development Talks

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R&R Forum 2026 in Athens will bring together hospitality investors from more than 30 countries for resort and residential development talks, highlighting Greece’s growing importance in international tourism investment. The three-day gathering will connect hotel operators, property developers and financial institutions to examine emerging opportunities across global leisure markets.

Athens prepares for international hospitality investment gathering

Athens, Greece, will host the Resort & Residential Hospitality Forum (R&R Forum 2026) from 16 to 18 November, bringing together senior hospitality executives, investors, property developers and international hotel operators to discuss the future of resort and residential development.

The event will take place at the Divani Apollon Palace & Thalasso in Vouliagmeni, along the Athens Riviera. Organised by Forge, formerly Questex, the forum is expected to attract more than 500 industry professionals representing over 30 countries.

Under the theme Conviction in Leisure, the gathering will focus on investment opportunities, changing consumer expectations, hospitality financing and the increasing integration of hotels with residential property developments.

The event comes as international hospitality businesses continue exploring opportunities in luxury accommodation, leisure destinations and mixed-use developments that combine tourism services with residential ownership.

Investors from more than 30 countries to participate

According to the organiser’s published international representation list, the forum brings together industry participants from 32 countries, including Greece, the United Kingdom, Spain, Italy, France, Germany, Portugal, Cyprus, the United Arab Emirates, the United States, Canada, Singapore and China.

Other markets represented in the organiser’s wider international network include Austria, Belgium, Bulgaria, Croatia, the Netherlands, Poland, Romania, Switzerland, Turkey, Montenegro, Albania and Armenia.

The geographical reach demonstrates the forum’s international positioning, although individual country registration totals for the 2026 edition have not been publicly established.

The event provides opportunities for European tourism destinations to engage with investors from the Middle East, North America and Asia, particularly in projects involving hotels, holiday accommodation and resort-linked residential developments.

Blackstone, Brookfield and other investment companies join forum

Several international investment organisations have been identified among registered participants.

In its official announcement dated 3 November 2026, organiser Forge named Blackstone, Brookfield Asset Management, KSL Capital Partners, Aroundtown, Hotel Investment Partners, Cain International and Stoneweg Hospitality among the participating organisations.

Other registered companies include Cedar Capital Partners, Valpre Capital, Mohari Hospitality, L+R Hotels, Quest Capital, Yellow Tree Group, Covivio and Premia Properties.

Their involvement highlights the importance of institutional investment in hospitality development, particularly as hotel owners and developers seek financial partners for acquisitions, refurbishment programmes and new properties.

The organiser reported that 78 per cent of confirmed investors were seeking investment opportunities, while 70 per cent were looking for potential partners. A further 55 per cent expressed interest in investing in projects.

These figures indicate the commercial priorities of registered investors rather than confirmed transactions.

International hotel brands and hospitality operators in focus

The forum’s wider industry network includes major hotel companies such as Accor, Hilton, Hyatt, Marriott International, IHG Hotels & Resorts and Wyndham Hotels & Resorts.

Luxury hospitality groups and resort operators appearing in the organiser’s published audience information include Mandarin Oriental, Rosewood Hotel Group, Belmond, Kempinski, Iberostar Group, Grecotel, Mitsis and Minor Hotels.

The broader industry representation reflects the increasingly close relationship between hospitality operations, property investment and destination development.

For hotel operators, such gatherings offer opportunities to explore management agreements, franchise partnerships and expansion into established or emerging leisure destinations.

For developers, discussions with international brands can help assess commercial positioning, operating standards and the potential appeal of branded residential projects.

However, inclusion in the organiser’s wider audience roster should not be interpreted as confirmation that every company will attend or exhibit in 2026.

Greece strengthens its hospitality investment profile

Greece’s role as host country is reinforced by the involvement of Enterprise Greece, the country’s official investment and trade promotion agency.

Enterprise Greece has confirmed its participation as Country Patron, with activities including a promotional booth, meetings with investors, networking opportunities and panel discussions.

The agency’s presence provides a platform to present investment opportunities across Greece’s tourism and hospitality sectors.

The Athens Riviera offers an appropriate setting for discussions about premium coastal accommodation, resort development and residential hospitality.

Beyond Athens, Greece’s established island destinations and mainland tourism regions provide a wider context for examining the development of accommodation, leisure infrastructure and destination services.

The forum also creates opportunities for Greek businesses to establish relationships with international investors and hospitality management companies.

Branded residences and mixed-use resorts shape discussions

One important area of discussion will be the relationship between traditional hotel investment and branded residential development.

Branded residences typically combine privately owned accommodation with services, facilities or management arrangements associated with an established hospitality brand.

These developments may operate alongside hotels or form part of larger mixed-use resorts incorporating restaurants, wellness facilities and leisure amenities.

For developers, the model can offer additional revenue opportunities and alternative financing structures. For hotel brands, it can provide opportunities to extend their presence beyond conventional accommodation.

Nevertheless, project viability depends on location, financing conditions, operational costs, planning requirements and sustained demand.

The forum is expected to provide a setting for examining these commercial considerations alongside broader investment trends.

“R&R Forum 2026 represents an important opportunity for Greece to strengthen its position within the international hospitality investment landscape. Bringing together investors, hotel operators and developers from more than 30 countries creates meaningful possibilities for business collaboration, destination development and tourism growth. The increasing focus on luxury resorts, branded residences and integrated hospitality projects reflects changing expectations across global travel markets. Greece’s established tourism appeal, combined with international investment interest, provides a promising foundation for future development. Such industry gatherings encourage knowledge exchange, responsible investment and stronger partnerships that can support long-term economic opportunities across the global travel and tourism industry.”

— Anup Kumar Keshan, Founder and Editor-in-Chief, Travel And Tour World

Exhibition, networking and business partnerships

R&R Forum 2026 will combine conference discussions with commercial networking and exhibition opportunities.

The organiser offers several sponsorship categories, including Diamond, Platinum, Gold and Silver packages, with exhibition arrangements and delegate access.

Enterprise Greece has independently confirmed its promotional booth. However, a complete publicly verified list of individual exhibitors and stand allocations has not been established.

The forum’s business programme is designed to facilitate conversations between investors, developers, hospitality operators and professional advisers.

These meetings can support early-stage project discussions, potential partnerships and the exchange of market intelligence across international hospitality markets.

R&R Forum 2026 will place Athens at the centre of international discussions on hospitality investment, resort development and branded residences. With investors and industry representatives from more than 30 countries, the gathering offers Greece an opportunity to strengthen business relationships while supporting wider conversations about sustainable tourism growth and development.