Monday, July 28, 2025
Agoda has unveiled its SG60 Celebration Campaign to celebrate Singapore’s 60th anniversary of independence. As part of the nation’s milestone year, Agoda is offering exclusive discounts of up to 20% on travel bookings, targeting both inbound and outbound travelers. This campaign comes at a time when Singapore’s tourism sector is experiencing a surge in interest, and Agoda’s efforts aim to capitalize on this momentum. The discounts, available from August 1 to August 15, 2025, provide an ideal opportunity for hoteliers and travel agencies to attract more visitors during this historic event, further boosting Singapore’s tourism industry.
Agoda, a prominent digital travel platform, is launching the SG60 Celebration Campaign to drive tourism in Singapore as the nation commemorates its 60th anniversary of independence.
Amid growing interest from both regional and international travelers, the SG60 Celebration Campaign offers a perfect chance for hoteliers to capitalize on Singapore’s increasing popularity during this significant national milestone. From August 1 to August 15, 2025, Agoda will provide discounts of up to 20% on both inbound and outbound travel bookings.
As part of Singapore’s year-long celebrations of its diamond jubilee, the SG60 campaign highlights the country’s historic achievement. Key partners in the campaign include renowned hospitality brands such as Resorts World Sentosa and Furama Hotels International, alongside major airline carriers like Singapore Airlines, Malaysia Airlines, and Firefly. This collaboration underscores Agoda’s commitment to working with top industry leaders to deliver exceptional travel experiences during special events.
“As Agoda celebrates 20 years in Singapore, the SG60 Celebration Campaign is a special celebration for us,” said Andrew Smith, Senior Vice President of Supply at Agoda. “Through our close collaboration with Singapore’s tourism authority in past years, we are using innovative, data-driven campaigns to showcase the city’s unique appeal to global travelers during the nation’s 60th year of independence.”
Agoda’s search data from April to June reveals that several key Asian markets, including Indonesia, Malaysia, the Philippines, Thailand, and South Korea, are leading the way in searches for Singapore. Among these, Thailand has seen the most significant growth, with a 10% year-on-year increase in searches. This rise in interest is also reflected in long-haul markets like Austria, Spain, and Denmark, each reporting year-on-year growth, underscoring Singapore’s growing international appeal.
Singapore continues to thrive as a global hub, attracting travelers from around the world with its rich cultural diversity, renowned culinary scene, and iconic shopping destinations.
“Agoda helps us attract customers from the region and beyond thanks to its wide reach and customer base. We’re truly excited to be part of the SG60 Celebration Campaign,” said Mathew Chan, Regional Director of Revenue at Furama Hotels International. “This collaboration allows us to connect with both new and returning guests from around the world. We look forward to sharing the warmth of our hospitality and creating memorable experiences for every traveler who walks through our doors.”
Agoda is launching the SG60 Celebration Campaign to mark Singapore’s 60th anniversary of independence. From August 1 to August 15, 2025, the campaign offers exclusive discounts of up to 20% on travel bookings, encouraging both inbound and outbound tourism. This initiative aims to capitalize on the growing interest in Singapore and provide a boost to the nation’s tourism sector during this significant milestone year.
In 2025, Singaporeans are venturing globally, with Agoda reporting travel searches spanning more than 100 countries. Searches for China surged by 40% year-on-year, while Malaysia, Japan, and Indonesia continue to be the most popular regional destinations among Singaporean travelers.
