Published on
November 19, 2025
By: Tuhin Sarkar
California is at the heart of a seismic shift in the U.S. tourism landscape. With the World Cup 2026 and Summer Olympics 2028 coming to American soil, California is set to unite states like Texas, Georgia, Florida, Massachusetts, and Missouri, creating an unprecedented surge in tourism.
As the Golden State leads the charge, the World Cup 2026 will bring thousands of international visitors, and the Summer Olympics 2028 in Los Angeles will elevate the region’s global profile. But this isn’t just about California.
Some of the US States like Texas, Georgia, Florida, and Missouri are also preparing for massive economic booms. The World Cup 2026 and Summer Olympics 2028 will drive visitors from across the globe to these key destinations. These events are a game-changer for the tourism economy, and the ripple effects will reach far beyond the main host cities.
California’s vibrant culture, Texas’s diverse attractions, Georgia’s historical significance, Florida’s tropical allure, and Missouri’s growing appeal will see their tourism industries flourish. The World Cup 2026 and Summer Olympics 2028 mark a golden age for tourism, creating an unmissable opportunity for all involved. This story is only just beginning—read on to discover how these events are reshaping the U.S. tourism economy.
The US Is Set for the Biggest Tourism Explosion in History—Are You Ready?
The United States is bracing for an unprecedented surge in tourism. In 2026, the FIFA World Cup, the 250th Anniversary of America, and the 2028 Summer Olympics will trigger a wave of global visitors like never before. These events will not only captivate the world’s attention but will also drastically reshape the U.S. tourism landscape. But what does this mean for you, your travel plans, and the U.S. states that will benefit most? In this exclusive guide, we reveal which states will see the biggest tourism booms, and why this is your ultimate opportunity to plan your next big trip.
California Will Be Ground Zero for the 2026 FIFA World Cup & 2028 Summer Olympics
California has already earned its spot as the crown jewel of U.S. tourism in the coming years. As the host for key events like the 2026 FIFA World Cup and the 2028 Summer Olympics, the Golden State will undoubtedly experience a massive spike in international visitors. Los Angeles is set to host the Olympics, while cities like San Francisco, Los Angeles, and San Diego will welcome thousands of football fans for the World Cup.
The state is projecting a US$18 billion economic windfall from the Olympics alone, with job creation, hospitality, and tourism all benefiting from the event . The World Cup is expected to generate similar economic booms, with Los Angeles alone predicting US$594 million in economic impact during the tournament .
But it’s not just about the events themselves. The massive media exposure, coupled with California’s world-renowned attractions, will keep visitors coming for years. From Hollywood to Silicon Valley, the state’s blend of culture, beaches, and tech will make it an unmissable destination.
Texas: The Unexpected Winner of the 2026 World Cup
Texas, often overshadowed by its coastal counterparts, is gearing up to experience a tourism explosion. Hosting Dallas and Houston for the 2026 FIFA World Cup, Texas will capture the attention of millions of global football fans. With nine matches in Dallas and seven in Houston, the Lone Star State is about to witness a surge in international visitors .
The economic impact will be staggering. Estimates suggest that the Dallas area alone could generate over US$500 million in tourism spending during the World Cup . Add the state’s already booming tourism sector, with cities like Austin becoming increasingly popular, and you have a recipe for a tourism renaissance. Hotels, restaurants, and local attractions are preparing for an influx of visitors looking to experience Texas’ unique culture and hospitality.
Florida: Sunshine and Soccer Fans Alike Will Fill the State’s Coffers
Known for its beautiful beaches, theme parks, and lively nightlife, Florida will be another key player in the tourism boom of 2026. Miami, a major World Cup host city, will experience a flood of visitors, with experts predicting US$1.5 billion in economic impact from the tournament .
But the boost won’t stop with football. Florida’s year-round sunshine, world-class resorts, and the appeal of destinations like Orlando and the Florida Keys will keep tourists coming long after the World Cup fades from memory. Additionally, the state is positioning itself as a central hub for international events, ensuring it captures long-term tourism benefits from the World Cup legacy.
Massachusetts: A Historic Journey Through Time and Sport
Massachusetts is no stranger to tourists, with its rich history, vibrant cities, and world-class educational institutions. In 2026, Boston will host several World Cup matches, drawing visitors from across the globe . But it’s not just about the soccer matches. The America 250 celebrations will make the state a prime destination for history buffs and patriots alike.
The state’s tourism boards are already positioning Boston and New England as premier destinations to celebrate America’s 250th birthday . As visitors flock to commemorate the nation’s history, the World Cup will serve as the perfect backdrop for further exploration of the U.S.’s most historic region. With high-profile events like Sail Boston and America 250 coinciding with the World Cup, Massachusetts will be brimming with visitors eager to explore the nation’s heritage.
Utah: From Winter Olympics to Ski Resorts, Get Ready for a Cold but Thrilling Ride
Utah is gearing up for its moment in the global spotlight with the 2034 Winter Olympics, but this state won’t wait until then to start reaping the tourism rewards. With world-renowned ski resorts like Park City already drawing millions of visitors every year, the announcement of Salt Lake City as the Winter Games host will only accelerate Utah’s rise as a winter sports powerhouse.
While the 2034 Olympics are still a decade away, Utah is already seeing a pre-event surge in interest. Ski and snowboard enthusiasts are already flocking to the state’s mountains, and the Utah Olympic Park is preparing for an influx of visitors . Once the Games hit, the state will become a must-visit destination for anyone interested in winter sports or looking to experience the thrill of the Winter Olympics.
New York/New Jersey: The Big Apple Will Shine Like Never Before
New York City is already one of the most visited places in the world, but the 2026 FIFA World Cup is about to put it on an even bigger stage. With the final match set to take place in MetLife Stadium in New Jersey, the region is poised to receive a massive influx of visitors .
But the economic benefits will not be limited to just the World Cup. New York is also home to iconic landmarks, shopping districts, and cultural events that will draw tourists for years to come. With its blend of history, fashion, food, and entertainment, the region will have something to offer every kind of traveller, making it one of the top destinations for tourists during 2026 and beyond.
Georgia: The Rising Star of 2026 FIFA World Cup and Beyond
Atlanta has long been a city on the rise, but its hosting of World Cup 2026 matches is set to elevate it to new heights. Known for its vibrant arts scene, historical significance, and southern hospitality, the Georgia capital will attract a significant number of visitors during the World Cup .
Tourism officials are predicting that the tournament will inject over US$503 million into the Georgia economy, with large crowds flocking to the city’s diverse range of attractions . From its historic Civil Rights landmarks to its booming culinary scene, Atlanta has the perfect mix of sport, culture, and history to make it an unmissable destination.
Illinois: Chicago’s Big Leap onto the World Stage
Chicago, one of the U.S.’s most iconic cities, will play a pivotal role in the 2031 Rugby World Cup, as it becomes a host city for this historic event . The state’s tourism sector is expected to see substantial growth, especially as more international visitors flock to the city to witness this thrilling tournament.
Chicago’s established tourism infrastructure, coupled with the excitement of hosting the Rugby World Cup, will provide a tourism boost for both the city and the surrounding regions. With iconic venues like Soldier Field and Wrigley Field, combined with Chicago’s world-class food scene, shopping, and architecture, the city is ready to dominate the global tourism stage.
California: The Ultimate Destination for the 2026 World Cup, 2028 Summer Olympics, and Beyond
California is a dream destination for travellers across the globe. With its diverse landscapes, vibrant culture, and endless sunshine, it’s no wonder the Golden State is set to see an unparalleled tourism boom in the next decade. The upcoming 2026 FIFA World Cup and 2028 Summer Olympics in Los Angeles will serve as major catalysts for the state’s tourism growth. Coupled with the Gaylord Pacific Resort & Convention Center’s debut and increasing international flight connections, California is positioning itself as a must-visit location in the coming years. Whether you’re visiting for a major sporting event, a cultural experience, or simply to soak in the beauty of the state, California’s prepared to offer something for every type of traveller.
New Airline Connections: California Opens Its Doors to the World
California’s position as a global hub is strengthened with new international and domestic flights connecting its major cities to the rest of the world. The state’s airports, including Los Angeles International Airport (LAX), San Francisco International, and San Diego International, are ramping up their offerings to make travel to California easier than ever before. Delta Airlines has announced direct flights between LAX and Hong Kong beginning June 2026, positioning Los Angeles as a major connector for business and tourism between the U.S. and Asia. Additionally, Alaska Airlines is expanding its reach by offering more frequent flights from San Francisco and Los Angeles to key U.S. cities, making California more accessible for both domestic and international travellers.
California’s gateway cities are also seeing a rise in new airline routes. Allegiant Air is increasing its operations, with new routes from Burbank to destinations across the U.S., ensuring that California’s charm is just a flight away. The LAX Automated People Mover, slated for completion by 2026, will further improve the airport’s capacity to handle the expected influx of visitors during major events. The ongoing improvements in California’s air connectivity signal a strong foundation for the state’s tourism sector, as it prepares to welcome millions of visitors in the coming years.
New Hotels in the Pipeline: California’s Accommodation Boom
As California braces for an influx of visitors, the state is investing heavily in new hotels and resorts to accommodate the rising demand. Over 36 new hotels opened in the first half of 2025, adding over 5,000 rooms to the state’s inventory. The Gaylord Pacific Resort & Convention Center in Chula Vista is a prime example of California’s commitment to boosting its hospitality infrastructure. With 1,600 rooms and a state-of-the-art convention centre, this hotel is set to become one of the largest in the state, offering luxury and convenience to travellers attending major events like the World Cup and the Olympics.
San Diego, home to some of the most beautiful beaches in the world, is also seeing a hotel boom, with developments happening in the South and East regions of the city. In fact, San Diego has around 360 rooms currently under construction, reflecting the growing demand for accommodation in this thriving destination. The hotels and resorts popping up across California are designed to cater to a variety of tastes and budgets, ensuring that the state can accommodate visitors from all walks of life. Whether you’re looking for a high-end resort experience in Los Angeles or a charming boutique hotel in San Francisco, California has it all.
Southern California: The Heart of the 2026 World Cup and 2028 Olympics
Southern California will be at the centre of California’s tourism boom, with Los Angeles and surrounding cities hosting key events. Los Angeles is slated to host the Summer Olympics in 2028, a historic event that will bring the world’s attention to the city. The Olympic Games will take place across iconic venues such as Dodger Stadium, Trestles Beach for surfing, and the Los Angeles Memorial Coliseum. These venues, paired with the vibrant backdrop of the city, promise to make the 2028 Olympics an unforgettable experience.
Los Angeles will also host several matches during the World Cup 2026, and the region is preparing for the massive surge of tourists expected. The LAX airport is already upgrading its infrastructure, with the opening of the Automated People Mover in 2026 designed to streamline airport transit for the thousands of international travellers arriving for the World Cup.
But it’s not just about the events. Los Angeles’s diverse culture, food scene, and nearby beaches are a huge draw for visitors. From Santa Monica Pier to the Hollywood Walk of Fame, and from trendy downtown art districts to the laid-back vibes of Venice Beach, Los Angeles offers something for everyone.
San Diego and the Southern California Spillover
While Los Angeles is the main hub for the World Cup and the Olympics, neighbouring cities like San Diego are also set to benefit from the tourism boom. The Gaylord Pacific Resort and Convention Center, set to open in Chula Vista, will offer visitors a luxurious stay while they explore the southernmost part of the state. This resort will be one of the largest hotels in California, contributing significantly to the accommodation sector in the region.
San Diego’s proximity to Los Angeles means that visitors attending events in LA will often choose to stay in San Diego, making it a perfect secondary destination for tourists looking for a more relaxed coastal experience. With its beautiful beaches, family-friendly attractions, and an exciting food scene, San Diego is poised to become a key player in California’s tourism boom. In addition, the growing number of hotel developments and a surge in new flights from across the globe to San Diego International Airport will ensure that the city can handle the demand from these mega-events.
Northern California: San Francisco and Beyond
Northern California, with its iconic cities and beautiful landscapes, is also seeing a rise in tourism infrastructure. San Francisco, often regarded as one of the world’s most famous cities, is continuing to grow its hotel inventory to cater to the anticipated increase in visitors. The Bay Area will also benefit from the influx of global travellers heading to Los Angeles, as people often choose to combine trips to San Francisco with those to Southern California.
San Francisco International Airport (SFO) continues to see growth in international routes, making it easier for visitors from Asia and Europe to access the city. This increased connectivity, combined with new hotels and expanding services, will solidify San Francisco as a top-tier destination for global tourists. Visitors flock to the Bay Area for its cultural attractions, from the Golden Gate Bridge to the San Francisco Museum of Modern Art, and its proximity to the world-renowned Napa Valley Wine Country.
Northern California also boasts a wealth of natural beauty, from the rugged cliffs of the Big Sur coastline to the majestic Redwood National Park. The state’s unique mix of urban and natural experiences will attract a wide range of tourists looking to explore everything from bustling cities to tranquil forests and beaches.
Cultural Events: California’s Year-Round Appeal
California is more than just a hotspot for sporting events. The state is home to a vibrant cultural scene, with events happening year-round. Los Angeles, in particular, is a hub for film, music, and theatre. The city hosts the LA Film Festival, the Academy Awards, and major concerts at venues like the Hollywood Bowl. Meanwhile, San Francisco boasts one of the most famous cultural events in the country: San Francisco Pride, attracting millions each year. These festivals, along with countless others, ensure that there is always something to see and do in California, whether you’re a culture lover, art enthusiast, or simply someone looking to enjoy a night out.
In addition to the cultural festivals, California’s world-class museums, like the Getty Center in Los Angeles and the San Francisco Museum of Modern Art, offer enriching experiences for visitors. California’s diversity also shines through in its food festivals, like the Napa Valley Wine Auction and the Los Angeles Food & Wine Festival, where visitors can indulge in the best of local and international cuisine.
California’s Tourism Renaissance
As California readies itself for the 2026 FIFA World Cup and the 2028 Summer Olympics, the state is laying the groundwork for a massive tourism boom. New airline routes, expanded hotel accommodations, and an ever-growing list of events and cultural offerings make California one of the most exciting places to visit in the coming years. Whether you’re attending a sporting event, enjoying the cultural riches, or simply soaking in the sunshine on a California beach, there has never been a better time to explore the Golden State. As the 2026 and 2028 events approach, California is on track to become the epicentre of global tourism, offering visitors unparalleled experiences and unforgettable memories. Don’t miss out on the chance to be a part of California’s incredible tourism renaissance.
2026–2034 — A Golden Age of U.S. Tourism
In the next decade, the U.S. will experience a tourism boom like never before. From the glittering lights of California to the snow-capped peaks of Utah, states across the nation are preparing for a wave of visitors that will redefine the travel industry. With the 2026 FIFA World Cup, the 2028 Summer Olympics, the 250th Anniversary of America, and the 2034 Winter Olympics on the horizon, tourism will explode, bringing billions of dollars to local economies, creating thousands of jobs, and reshaping the way people think about U.S. travel.
But the key to capitalizing on this unprecedented opportunity is planning ahead. Whether you’re booking a trip for the World Cup or planning to take advantage of the America 250 celebrations, these events offer a once-in-a-lifetime chance to experience the best that the U.S. has to offer. Get ready for a tourism boom that will change the U.S. forever, and make sure you’re a part of it.
