Published on
October 24, 2025
Greece’s tourism industry has once again proven its exceptional allure, securing multiple wins at the prestigious World Travel Awards Europe 2025. This recognition highlights Greece’s outstanding destinations and luxury resorts, solidifying its position as a top contender in the global tourism sector. The country’s continued focus on high-quality experiences, rich cultural heritage, and world-class hospitality has captivated travelers worldwide, making it a go-to destination for luxury and unforgettable vacations. These wins not only celebrate Greece’s commitment to excellence but also signal the growing impact of its tourism sector on the European market.
Greek tourism businesses, hotels, and destinations have emerged victorious, securing numerous prestigious awards at the European edition of the World Travel Awards (WTA) Europe 2025. Widely recognized as the “Oscars” of the global travel industry, these awards are a symbol of excellence in tourism worldwide. The event took place on Wednesday, October 22, at the luxurious Forte Village Resort in Sardinia, marking the fourth leg of the WTA’s Grand Tour 2025, a series of regional award presentations hosted globally to celebrate the best in tourism.
The WTA, established in 1993, is a highly respected benchmark in the travel industry, honouring companies, destinations, and individuals that demonstrate exceptional performance. This year, Greece has made an outstanding impact at the WTA Europe, collecting a total of 20 major European awards along with 35 national accolades. The recognition highlights Greece’s growing influence in the tourism sector and its position as a leading destination in Europe.
Top Greek Winners at the European WTA 2025
Greece’s remarkable success at the WTA Europe 2025 reflects the country’s strong presence and commitment to excellence in tourism. Several Greek cities, regions, and organizations earned top honours in various categories:
- Athens was named Europe’s Leading Cultural City Destination 2025, a title that solidifies its position as one of the most iconic cultural hubs on the continent. Athens continues to attract millions of visitors each year with its rich history, ancient landmarks, and vibrant cultural scene.
- This is Athens-Convention & Visitors Bureau received the prestigious award for Europe’s Leading City Tourist Board 2025, recognising its continuous efforts to promote Athens as a global tourism and event destination. The award highlights the city’s efforts to increase its appeal as both a cultural and business tourism centre.
- The Region of Eastern Macedonia and Thrace was honoured as Europe’s Leading Emerging Tourism Destination 2025, marking its ascent as a must-visit destination in Greece. This region is known for its unique mix of historical sites, natural beauty, and rich cultural heritage, all of which are drawing increasing numbers of tourists.
In addition to these prestigious recognitions, Greece’s tourism service sector also gained significant accolades. Several companies and agencies were commended for their outstanding contributions to the tourism experience in the country:
- Avis was crowned Europe’s Leading Car Rental Company 2025, a testament to its exceptional service and customer satisfaction in the car rental industry across the continent. Avis continues to provide top-notch travel solutions, making it a favourite among tourists exploring Greece.
- Bookgreece.com was recognised as Europe’s Leading Online Travel Agency 2025, solidifying its reputation as a leading platform for booking travel experiences in Greece. The agency’s user-friendly interface and comprehensive services make it a key player in Greece’s growing online travel market.
- Mideast Travel Worldwide was honoured with two awards: Europe’s Leading Destination Management Company 2025 and Europe’s Leading Travel Management Company 2025. These accolades celebrate the company’s excellence in creating tailored travel experiences and offering exceptional service to both tourists and businesses.
Global Recognition of Greek Excellence
The World Travel Awards (WTA) brand is synonymous with quality in the travel and tourism industry. Over the years, WTA has become a global standard for excellence, setting a benchmark for companies, destinations, and individuals to aspire to. The WTA Europe 2025 ceremony not only recognised Greece’s tourism achievements but also celebrated the collective success of the entire European region.
The WTA regional gala events are held annually across different parts of the world, with the primary aim of acknowledging and honouring the achievements of tourism professionals, businesses, and destinations. The awards highlight both individual excellence and collective success in the tourism sector, with winners selected through a combination of public voting and industry experts’ opinions.
Greek tourism is increasingly seen as a leader in offering high-quality, diverse, and sustainable experiences. With its vast range of historical sites, stunning landscapes, world-class hospitality, and emerging destinations, Greece continues to attract millions of international visitors each year. The country’s tourism sector has proven resilient and adaptable, navigating through challenges such as the global pandemic to maintain its position as a top European and global destination.
The WTA awards serve as a powerful reminder of the importance of innovation, service excellence, and destination marketing in building a successful tourism industry. Greece’s achievements this year at the WTA Europe 2025 not only celebrate its successes in the tourism sector but also underscore the ongoing efforts of the government, tourism organizations, and private businesses to elevate Greece’s global tourism profile.
Looking Ahead
As Greece continues to strengthen its position as a leading tourism destination, the recognition from the World Travel Awards serves as a catalyst for further growth. With ongoing efforts to promote cultural, adventure, luxury, and sustainable tourism, Greece is well-poised to continue its success on the global stage. The country’s commitment to offering unique and enriching experiences to tourists, both in its iconic cities and emerging regions, ensures that it will remain a top choice for travelers from around the world.
Greece has earned multiple accolades at the World Travel Awards Europe 2025, cementing its status as a leading tourism destination with outstanding resorts and top-tier experiences that captivate global travelers. This success reflects the country’s dedication to offering luxury, culture, and world-class hospitality.
The World Travel Awards Europe 2025 have once again demonstrated the power of collaboration and excellence in the tourism industry. Greece’s stellar performance at this prestigious event is a reflection of the country’s unwavering commitment to providing world-class tourism experiences, and it signals even greater success in the years to come.
