Published on
November 20, 2025
Greek tourism is increasingly capturing the attention of Canadian luxury travelers, positioning itself as a premier destination for those seeking exclusive and one-of-a-kind experiences. With its blend of rich history, stunning landscapes, and world-class hospitality, Greece offers a perfect escape for discerning travelers in Canada. From private yacht charters in the Aegean to bespoke cultural tours across ancient ruins, the country has become a must-visit for those looking to indulge in unparalleled luxury and authentic experiences.
The “Connecting Greece & Canada, Tourism Roadshow” concluded its successful two-day event in Toronto on November 10 and Montreal on November 12, 2025. The event, which focused on promoting luxury tourism, gathered top travel agents and tour operators from Ontario and Quebec, two of Canada’s most prominent regions. The roadshow, a key initiative in tourism marketing, attracted significant attention from Canadian travel professionals and SMEs (small and medium-sized enterprises), showcasing Greece’s high-end tourism offerings and forging potential partnerships to boost inbound tourism to Greece.
Organized by Tourism Media & Events, the roadshow was held under the auspices of Greece’s Ministry of Tourism, the Ministry of Rural Development and Food, and the Embassy of Greece in Ottawa. The Hellenic Tourism Organization (EOT) also provided invaluable support in organizing the event. This collaboration between government bodies, industry leaders, and tourism stakeholders underscores the importance of the Canadian market to Greece’s growing tourism sector.
Canada has increasingly become a focal point for Greece’s luxury tourism sector. With a growing interest from affluent travelers looking for high-end experiences, Canada presents an ideal opportunity for Greece to strengthen its tourism industry by attracting visitors with significant spending power. The two-day event aimed to tap into this market by showcasing Greece’s luxury tourism offerings, from its idyllic beaches to its rich cultural heritage and luxurious accommodations.
Throughout the event, business-to-business (B2B) meetings were held between Greek tourism representatives and Canadian travel agents and tour operators who specialize in luxury tourism. The meetings provided an opportunity for Canadian partners to gain deeper insights into the diverse offerings of Greek tourism, which has become synonymous with quality and luxury. This platform facilitated networking and discussions on potential commercial collaborations that can expand the flow of high-income travelers from Canada to Greece.
The event also attracted representatives from Canadian SMEs, who were able to engage in discussions about the various aspects of Greece’s tourism products. The aim was to promote the country as a premium destination for Canadian travelers and develop strong, lasting business relationships. These interactions were geared toward creating new commercial partnerships that could further enhance Greece’s presence in the Canadian market and, by extension, the international tourism landscape.
Greece’s tourism industry is witnessing significant growth in the luxury segment, and Canada has been identified as one of the key markets for this growth. The country’s proximity to the United States, combined with its affluent, travel-savvy population, makes it a strategic market for high-end tourism products. As Canadian travelers increasingly seek destinations that offer exclusive, enriching experiences, Greece’s diverse range of luxury offerings, including private villas, five-star resorts, yacht charters, and cultural tours, provide a unique and highly desirable proposition.
The roadshow is part of a broader strategy to position Greece as one of the leading destinations for luxury tourism in Europe. By showcasing its rich history, stunning landscapes, world-class hospitality, and high-end services, the event highlighted the country’s appeal to discerning travelers who are looking for a blend of culture, luxury, and authenticity. Greece’s tourism sector is evolving to meet the demands of a growing number of international travelers seeking personalized, premium experiences, and Canada’s interest in these offerings makes it an essential market for the country’s tourism promotion efforts.
The strategic partnership between the Greek government, EOT, and the local tourism stakeholders has been a key factor in the success of this roadshow. The collaboration ensures that the Greek tourism product is presented in the best light to potential Canadian partners, reinforcing Greece’s commitment to becoming a world leader in luxury tourism. The roadshow’s success is also indicative of the growing importance of collaborative marketing efforts between countries and tourism organizations, particularly in niche segments such as luxury travel.
The “Connecting Greece & Canada, Tourism Roadshow” also serves as an example of how tourism-focused events can create lasting economic impacts. Tourism, particularly luxury tourism, plays an essential role in Greece’s economy, contributing significantly to job creation, local business growth, and international visibility. By targeting markets like Canada, which have strong economic ties with Greece and a high demand for quality travel experiences, the event provided a platform for both immediate and long-term growth in tourism-related sectors, from hospitality to transportation and beyond.
Key sponsors for the event included the Region of Central Macedonia, the Region of Crete, the Region of Peloponnese, the Development Company of the Municipality of Athens – This is Athens, and Athens International Airport “Eleftherios Venizelos.” These sponsors, representing different regions of Greece, highlighted the diversity and wealth of experiences that Greece has to offer. The sponsorships helped to amplify the reach of the event, ensuring that attendees had a comprehensive view of the country’s regional offerings, from the stunning beaches of Crete to the cultural richness of the Peloponnese and the vibrant city life of Athens.
This successful event marks another milestone in the ongoing efforts to make Greece a top choice for luxury tourists from Canada and other international markets. As the tourism sector continues to evolve, the focus on high-end, exclusive experiences aligns with the growing demand for tailored, exceptional travel options. With continued collaboration between Greece’s tourism authorities, the travel industry, and key international partners, Greece is poised to remain at the forefront of luxury tourism in Europe.
Greek tourism is rising as a top choice for luxury travelers in Canada, offering exclusive experiences like private yacht charters and tailored cultural tours that appeal to those seeking unique and high-end escapes.
the “Connecting Greece & Canada, Tourism Roadshow” was a vital event in strengthening the relationship between Greece and Canada in the tourism sector. By targeting high-end tourism professionals and fostering B2B partnerships, the event successfully showcased Greece as a premium destination for luxury travelers. As Greece continues to build on its success in this segment, the roadshow serves as a testament to the importance of strategic marketing efforts and international collaboration in the global tourism industry.
