Published on
January 3, 2026
iQIYI, one of China’s leading online entertainment platforms, is set to open its first-ever offline entertainment park in Yangzhou, Jiangsu Province, on February 8, 2026. This marks a significant step in the company’s expansion into immersive entertainment, creating an interactive space that blends technology, iconic Chinese stories, and next-generation experiences.
As iQIYI LAND opens its doors to the public, visitors will step into a world where their favourite Chinese film and TV stories come to life. With its grand opening timed to coincide with the Chinese New Year, this immersive theme park promises to offer a variety of attractions, from interactive light-and-shadow spaces to immersive stage performances, and iconic scene photo spots. The park is designed to engage visitors of all ages, allowing them to become part of the stories they love.
Seven Immersive Zones Celebrating Chinese Culture
iQIYI LAND Yangzhou will feature seven distinct zones, each designed to offer a unique experience. From immersive theatres to interactive live character interactions, the park aims to combine the best of technology with traditional Chinese culture. Visitors can expect to engage in a variety of activities, such as:
- Iconic film-and-TV scene photo spots: Relive famous moments from Chinese cinema.
- Immersive theatres: Step into virtual worlds where the action unfolds around visitors.
- Live NPC interactions: Engage with characters from popular Chinese stories.
- Social games: Participate in group activities and challenges.
The park will also feature exclusive retail and dining experiences, allowing guests to take home a piece of their adventure while enjoying Chinese cuisine and themed merchandise.
A Hub for Family-Friendly Fun
With its focus on interactive entertainment, iQIYI LAND Yangzhou offers a perfect destination for families and travellers seeking to immerse themselves in Chinese culture in a fun and engaging way. The park’s design caters to both children and adults, offering experiences that blend entertainment with learning.
One of the park’s standout features is its ability to bring beloved Chinese stories to life through cutting-edge technology. By stepping into familiar IP worlds, visitors will be able to interact with characters and environments in ways that traditional media can’t offer. From visiting the Qiqiang Gao Mansion from the popular TV show “The Knockout” to exploring the fictional realms of iQIYI’s hit labour-themed variety show “Become a Farmer,” the park provides endless possibilities for immersive exploration.
The “Shigeqintian” Ambassadors: Promoting Hard Work and Positivity
The global ambassadors for iQIYI LAND Yangzhou are the popular group “Shigeqintian” – the name meaning “ten days of diligence and hard work.” This group, formed by the stars of iQIYI’s “Become a Farmer” show, embodies the values of positivity, effort, and determination, which are central to the park’s brand message: “Happiness Starts With You.”
Their role as ambassadors reflects iQIYI’s commitment to promoting positivity and cultural heritage, while also adding a modern twist to traditional Chinese values. Their presence in the park will inspire visitors to embrace the values of teamwork and dedication.
Bringing Chinese Stories to Life with Technology
The use of technology in iQIYI LAND is a major highlight, enhancing the visitor experience through augmented reality (AR), interactive displays, and immersive storytelling techniques. These technological advancements make it possible for guests to not just watch their favourite Chinese characters but interact with them in real-time.
The park is set to redefine immersive entertainment by bridging the gap between online content and offline experiences. It reflects the increasing demand for multisensory entertainment that engages guests on deeper emotional and intellectual levels.
Future Expansions and Impact on China’s Entertainment Industry
The opening of iQIYI LAND in Yangzhou represents a milestone in the company’s growth and the evolution of the Chinese entertainment industry. Following the success of its nearly 60 immersive theatre venues in over 30 cities, iQIYI is now turning its attention to more offline ventures. Two additional iQIYI LAND parks are already under development, ensuring that the immersive entertainment revolution continues to spread across China.
With the country’s theme park market projected to grow rapidly, reaching an estimated USD 15 billion by 2028, iQIYI’s investment in immersive parks aligns perfectly with these trends. By transforming iconic Chinese IPs into interactive experiences, iQIYI is helping to elevate China’s global tourism and entertainment profile.
iQIYI LAND Yangzhou Marks a New Era in Immersive Entertainment
The opening of iQIYI LAND Yangzhou is a significant development in China’s immersive entertainment landscape, blending cutting-edge technology with Chinese storytelling. The park promises to be a must-visit destination for travellers looking to experience Chinese culture in an entirely new way.
With its emphasis on innovation, interactive entertainment, and cultural immersion, iQIYI LAND is poised to become a leading player in the growing trend of themed entertainment parks. Whether visiting for a family outing or an adventurous journey into the world of Chinese stories, the iQIYI LAND Yangzhou experience offers something for everyone, setting a new benchmark for immersive theme parks worldwide.
