Morrisons has announced a major change across its car parks to reward certain drivers. The British supermarket has partnered with Motor Fuel Group (MFG) to reward drivers of electric vehicles, offering them extra Morrisons More points when they charge their EVs at one of its car parks. The new change came into effect over this past weekend, with EV drivers earning 5 More Points for every £1 spent, redeemable at any Morrisons supermarket.
Morrisons is one of the big four supermarkets in the UK, along with Tesco, Sainsbury’s and Asda. In total, it has 497 supermarkets and over 1,700 Morrisons Daily convenience and franchise stores. MFG said it will also be investing £105 million in upgrading Morrisons’ forecourts as part of the partnership. MFG will be installing a further 250 ultra-rapid charging bays across Morrisons forecourts this year, it has said.
Matt McLellan, Group Customer, Marketing and Data Director at Morrisons, said: “We are always looking for new ways to give our customers more value through the Morrisons More programme, and this partnership with MFG does exactly that.
“Rewarding customers with 5 Morrisons More Points for every £1 spent charging at all MFG EV Power bays across the UK means they can earn valuable points on the road and enjoy savings when they shop with us in store.”
“As more drivers make the switch to electric vehicles, it’s important that we continue to evolve our loyalty offering to reflect how our customers live their lives. By linking EV charging with Morrisons More Points, we’re making it even easier for customers to benefit from choosing Morrisons – whether they’re filling their fridge or powering their car.”
Meanwhile, Martin Symes, EV Director at MFG, said: “We are delighted to partner with Morrisons to reward our EV Power customers with Morrisons More Points. This collaboration is another step forward in our commitment to creating a seamless, customer-focused EV charging experience.”
“With the addition of 250 ultra-rapid charging bays this year at Morrisons sites, we are proud to play a leading role in building the infrastructure required for the UK’s electric future,” he added.
The partnership with Morrisons forms part of MFG’s wider £400m EV infrastructure programme, which aims to install over 3,000 ultra-rapid chargers at 500 sites across the UK by 2030.
According to Zapmap, there are more than 1.8 million EV drivers on UK roads as these kinds of vehicles become increasingly popular. In other words, around 5.5% of the approximate 34 million cars on UK roads are fully electric.
Every 5,000 Morrisons More points earned can be converted into a £5 voucher.
