Published on
December 13, 2025
Peru has once again established itself as a top global travel destination, winning multiple honors at the 2024 World Travel Awards (WTA), one of the most prestigious recognitions in the tourism sector. These awards celebrate excellence across destinations, attractions, tourism boards, and hospitality services, highlighting countries that set benchmarks in travel experiences. This year, Peru’s tourism promotion agency, PROMPERÚ, also received a landmark recognition, emphasizing its pivotal role in promoting the nation’s diverse attractions.
Peru’s Culinary Excellence Recognized
For the thirteenth time, Peru was named the “World’s Leading Gastronomic Destination,” underscoring its status as a hub for food enthusiasts worldwide. The nation’s cuisine combines centuries-old traditions with modern innovation, creating flavors that are both unique and globally celebrated. Peruvian culinary offerings continue to attract travelers seeking authentic dining experiences, cementing the country’s reputation as a destination where gastronomy is a major highlight.
Celebrating Peru’s Cultural Legacy
Peru’s rich cultural heritage also earned international recognition, with the country named the “World’s Leading Cultural Destination” for the seventh time. The award acknowledges Peru’s commitment to preserving its historical landmarks, traditional practices, and artistic expressions. From centuries-old archaeological sites to vibrant local festivals, Peru offers visitors immersive cultural experiences that reflect the nation’s diversity and history. This recognition highlights the balance Peru maintains between tourism development and the protection of its cultural treasures.
Machu Picchu Remains a Global Icon
The Historic Sanctuary of Machu Picchu, located in the Cusco region, received the “World’s Leading Tourist Attraction” award for the seventh time. Known as one of the New Seven Wonders of the World, Machu Picchu continues to attract travelers from across the globe. The site also achieved its third consecutive carbon-neutral certification, reflecting Peru’s strong commitment to sustainable tourism. This recognition underscores the nation’s efforts to preserve its most iconic landmarks while providing safe and memorable experiences for visitors.
PROMPERÚ Achieves First-Ever Global Recognition
In a historic milestone, PROMPERÚ was named the “World’s Leading Tourist Board 2025” for the first time. This award highlights the agency’s continuous work in promoting Peru internationally, facilitating tourism initiatives, and supporting travelers in exploring the country. The recognition reflects PROMPERÚ’s efforts in enhancing Peru’s global tourism profile and ensuring that visitors can experience the nation’s diverse landscapes, cultural sites, and culinary offerings with ease.
About the World Travel Awards
The World Travel Awards were established in 1993 to celebrate excellence in the travel and tourism industry. Winners are determined through public voting combined with evaluations from industry experts, making the awards a credible reflection of both consumer preferences and professional standards. Recognition by the WTA strengthens a destination’s international presence, builds credibility, and highlights its ability to deliver exceptional experiences to travelers.
Peru’s Global Tourism Growth
Since joining the WTA in 2009, Peru has consistently promoted its tourism assets on the global stage. The country’s natural landscapes, cultural richness, and culinary innovation continue to draw travelers seeking meaningful experiences. These awards emphasize Peru’s ability to offer diverse tourism opportunities, from adventurous mountain treks and historical exploration to culinary tours and cultural immersion.
PROMPERÚ, the Peru Export and Tourism Promotion Board, is the government agency responsible for promoting Peru internationally. Its mission includes fostering tourism, encouraging value-added exports, attracting investments, and enhancing the country’s global image. By providing support and information to travelers, PROMPERÚ ensures that Peru remains a competitive and accessible destination worldwide.
With these latest honors, Peru reaffirms its position as a leading global travel destination. From world-class gastronomy and rich cultural heritage to iconic landmarks like Machu Picchu, the country offers travelers unparalleled experiences. These accolades not only recognize Peru’s achievements but also set the stage for continued growth and innovation in the tourism sector.
