Saturday, June 21, 2025
Summer 2025 promises to be a season of reconnection and rejuvenation, as travelers seek more than just a break from routine. According to Pinterest’s latest Summer Trend Report, the focus is shifting away from technology and over-stimulation, towards slower, more intentional travel experiences. Whether it’s unplugging in nature, embarking on a literary retreat, or finding peace in mountain landscapes, the latest trends show that less scrolling, more strolling is the new summer mantra. Here’s a look at how this shift is taking shape and where it’s taking us.
Nature Travel and the Digital Detox Movement
The digital detox movement is in full swing, with travelers increasingly seeking ways to disconnect from their devices and reconnect with the world around them. Pinterest data reveals a 72% increase in searches for nature retreats, as people crave spaces where they can step away from screens and immerse themselves in the natural world.
Particularly popular are destinations like the Swiss countryside (+177%) and Irish forests (+33%), where serene landscapes offer the perfect backdrop for reflection and relaxation. It’s not just about seeking out beautiful Instagram-worthy spots; people are searching for places that help them reset mentally and emotionally, allowing for true disconnection and rejuvenation. Whether it’s a quiet forest cabin or a tranquil mountain retreat, these spots are ideal for anyone looking to hit pause on the digital world.
Literary Escapes: The Perfect Fusion of Books and Nature
For book lovers, Pinterest’s data shows a significant surge in interest in book retreats—with searches up by 103%. This trend goes beyond just reading a book at a cozy café. People are combining their love of literature with scenic escapes, creating a unique niche of literary travelers. Whether it’s a weekend at a secluded mountain lodge or a stay in a countryside cottage, these travelers are eager to explore new stories while surrounded by breathtaking views.
The rising popularity of the “roadtrip book” (+64%) is a testament to this trend, as more people are choosing to combine adventure with literary inspiration. Book clubs are also getting in on the action, with searches for book club retreats up by 265%. It’s clear that summer 2025 is about more than just exploring new destinations—it’s about exploring new stories and immersing oneself in a narrative that is as much about the journey as the destination.
Peak Travel: The Call of the Mountains
Pinterest’s Peak Travel trend is seeing a rise in searches related to mountain adventures. Whether it’s an exhilarating hike in the Appalachian Mountains (+332%) or scaling the heights of Mount Kilimanjaro (+221%), travelers are heading to destinations where the landscape is as lofty as their ambitions.
Not just about reaching the peak, the mountain aesthetic is also influencing how people dress for their trips, with searches for mountain outfits up by 42%. It’s about preparing for an adventure that’s as much about the scenery as it is about the journey—and yes, sharing those moments with stunning photographs is a big part of the experience. Aesthetic hiking photos (+225%) are rising in popularity, as travelers share the views, the clothing, and the unforgettable moments that come with each ascent.
Travel Meets Lifestyle: Gardening, Crafting, and Wellness
This summer, Pinterest reveals that travel is blending seamlessly with lifestyle trends. The Martha Stewart aesthetic (+2,889%) has sparked a movement toward garden-to-table cooking, farm stays, and other travel experiences that connect visitors with the land. Whether it’s a countryside rental with its own vegetable plot or a farm stay where guests can harvest their own ingredients, these trips bring the joy of gardening, crafting, and wellness into the travel experience.
Additionally, the rise in urban farming (+374%) and sustainable cooking (+91%) signals a shift towards more mindful and eco-friendly travel experiences. Pinterest reports that summer detox routines are a big part of this trend, with a 566% increase in searches for detox drinks, like herbal infusions and superfood smoothies. These wellness-focused trips are more than just a vacation—they’re a way to rejuvenate body, mind, and soul.
Trending Destinations for Summer 2025
While Pinterest’s report doesn’t highlight specific cities, the destinations showing up in searches are undeniably nature-focused and tranquil:
- Swiss Countryside: A haven for those looking to escape into rolling hills, mountain lakes, and quiet trails.
- Irish Forests: Perfect for reflection, these misty woodlands provide the ultimate setting for nature lovers.
- Appalachian Mountains: Offering rich cultural history and abundant hiking opportunities, this U.S. destination is a growing favorite.
- Mountain Lodges and Rustic Cabins: These are becoming the dream spots for those seeking both beauty and peace, often accompanied by rustic modern touches like the earthy home aesthetic (+1,277%).
These destinations are not just about ticking boxes on a travel list—they’re about healing, inspiration, and connection to both nature and self.
Conclusion: Unplugging and Reconnecting This Summer
Pinterest’s 2025 Summer Trend Report is more than a collection of vacation ideas—it’s a reminder that sometimes the best way to experience the world is to disconnect from it. Whether it’s hiking through the Appalachian Mountains, enjoying a book retreat in the Swiss countryside, or simply retreating into nature to detox digitally, summer 2025 is all about mindful, intentional exploration.
So, if you’re looking for a summer that recharges your soul rather than just your phone, it might be time to follow Pinterest’s lead. Lace up those hiking boots, turn off your devices, and get ready to experience the world in a more meaningful way.
