Published on
October 28, 2025
In a significant move that promises to reshape the future of tourism marketing, Sojern, an AI-driven marketing platform dedicated to the travel and hospitality industry, has launched its inaugural European Destinations Advisory Board in Paris. This initiative brings together top tourism leaders from across Europe to collaborate on innovative strategies to address the evolving challenges in destination marketing. By focusing on the potential of AI, audience measurement, and sustainability, the board aims to set a new standard for how tourism organizations approach the global travel market.
The Purpose Behind the Advisory Board: A New Era for Destination Marketing
The primary goal of the European Destinations Advisory Board is to bring together key stakeholders from various tourism boards to tackle the complex challenges facing the industry today. From shifting travel patterns to the growing need for sustainable tourism practices, the advisory board’s mission is clear: to develop actionable solutions that can help European destinations thrive in a highly competitive global market.
The board will focus on several key areas, including improving audience measurement, enhancing sustainability communications, and implementing AI-driven personalization strategies. With a collective goal of enhancing destination marketing efforts across Europe, the board aims to not only reach wider audiences but also improve how destinations communicate their unique offerings while maintaining an emphasis on responsible tourism.
A Who’s Who of European Tourism: Influential Leaders on the Advisory Board
The inaugural advisory board brings together some of the most influential tourism leaders from across Europe. The members include representatives from notable tourism organizations such as Atout France, Visit Tuscany, Tourism Ireland, and the Greek National Tourism Organisation. These leaders bring decades of expertise and a wealth of knowledge in the travel industry, ensuring that the board’s recommendations and strategies will be grounded in real-world experience and insights.
By collaborating with these key figures, Sojern aims to foster an environment of innovation that can address common challenges faced by tourism marketers. The members’ diverse backgrounds and perspectives are expected to drive creative solutions that balance the demands of modern travelers with the unique characteristics of each destination.
Sojern’s Vision: Revolutionizing Destination Marketing with Data and AI
Sojern’s innovative platform has already proven successful in revolutionizing digital marketing for the travel industry. With its powerful data analytics and AI capabilities, Sojern provides travel brands with the tools needed to target, engage, and convert potential customers effectively. By establishing the European Destinations Advisory Board, Sojern is taking its commitment to the next level, facilitating collaboration between tourism boards and digital marketing experts to drive greater innovation.
Through this collaboration, Sojern aims to help tourism organizations harness the power of data and AI to improve personalization, enhance audience targeting, and create more engaging marketing campaigns. The board’s discussions will focus on leveraging technology to better understand traveler preferences, anticipate trends, and create dynamic marketing strategies that resonate with modern audiences.
A Step Toward Sustainability and Innovation in European Tourism
The importance of sustainability in tourism cannot be overstated. As the travel industry seeks to recover from the impacts of the global pandemic, there is a growing demand for more sustainable and responsible tourism practices. The European Destinations Advisory Board will be focusing on how to communicate sustainability efforts effectively, ensuring that European destinations are seen as leaders in eco-friendly travel initiatives.
Through the use of data-driven insights and AI technology, the board will explore how destinations can tailor their marketing to highlight sustainability initiatives, such as eco-tourism, carbon-neutral accommodations, and responsible travel options. This focus on sustainability not only aligns with global environmental goals but also caters to the increasing number of travelers who prioritize sustainability when making travel decisions.
The Future of European Tourism: What’s Next?
The formation of the European Destinations Advisory Board is just the beginning. As the board convenes and shares insights, Sojern plans to expand on these discussions, creating more comprehensive marketing strategies that can benefit a broader range of European destinations. Over time, the advisory board will work on refining best practices for digital marketing and the use of AI in tourism, helping destinations stay ahead of the curve as new challenges and opportunities arise.
By focusing on data, technology, and sustainability, Sojern is positioning the European Destinations Advisory Board as a catalyst for change in the travel industry. The board’s work will have a lasting impact on how European destinations approach marketing, ultimately helping them reach new audiences, increase visitor engagement, and contribute to the region’s economic recovery and growth.
