Tesco is trialling a major update to its Clubcard loyalty scheme that could help shoppers save more money.
The supermarket is testing a new feature called “Your Clubcard Prices”, offering personalised discounts based on customers’ shopping habits.
Selected customers taking part in the trial will receive new tailored deals every Wednesday through the Tesco app.
These offers are valid for seven days, and shoppers can purchase the discounted products multiple times during the offer period, The Mirror reported.
The personalised discounts are automatically linked to the customer’s Clubcard account. To access the savings, participants simply scan or tap their Clubcard at the till.
However, the offers are currently limited to larger Tesco stores and are not available in smaller Express stores or online.
A Tesco spokesperson said: “We are currently offering Your Clubcard Prices to a trial group of our Clubcard members, giving them offers on products they regularly buy at Tesco, in addition to the thousands of Clubcard Prices available to all Clubcard members each week.”
Tesco hasn’t confirmed how many customers are part of the trial or how long it will last.
With over 20 million Clubcard members across the UK, this change could impact a large number of shoppers if rolled out nationwide.
Currently, Tesco Clubcard holders earn one point for every £1 spent in-store and online, or one point for every two litres of fuel purchased at Tesco petrol stations.
Clubcard points can also be collected through Tesco Mobile and Tesco credit cards.
Shoppers need a minimum of 150 points to receive a Clubcard voucher worth £1.50, which can be spent in Tesco stores.
Tesco isn’t the only supermarket offering personalised deals. Lidl Plus, Sainsbury’s Nectar Card, and M&S Sparks Card also provide tailored discounts based on customers’ purchase history.
This trial comes as Tesco reminds customers to use £17 million worth of Clubcard vouchers set to expire on February 28.
These vouchers were issued in February 2023 and can still be redeemed for food shopping, fuel, or deals with Tesco Mobile.
Shama Wilson, Tesco’s Group Membership and Loyalty Director, said: “We know our customers love the great benefits that their Tesco Clubcard unlocks, and we don’t want anyone to miss out on using up their vouchers before they expire.
“All you need to do is open the Tesco app and check the Clubcard tab to see if there are any vouchers that need to be used before the end of February.”
