Published on
October 19, 2025
Travel South Dakota‘s four Gold Magellan Awards from the 2025 Travel Weekly Magellan Awards have brought them a great deal of attention. Alongside international tourism titans like Visit Las Vegas, Delta Air Lines, and Visit Norway, Travel South Dakota stands out in these awards, which honour excellence in travel marketing, design, and services.
Award-Winning Campaigns Highlighting South Dakota’s Unique Attractions
The four Gold Magellan Awards awarded to Travel South Dakota are a testament to the creativity and effectiveness of the state’s marketing campaigns, which have successfully showcased its diverse tourism offerings. These awards highlight the innovative ways in which South Dakota is promoting its unique attractions and experiences, from motorcycling events to cultural initiatives.
Promotions with Purpose for Destinations: ‘Travel South Dakota Forever 605’
Travel South Dakota’s ‘Forever 605’ campaign was recognised with a Gold Award in the Promotions with Purpose for Destinations category. This campaign, launched to attract visitors to the state, captured the essence of South Dakota’s identity, making it a resonant and impactful campaign. It helped generate awareness about the state’s tourism offerings, further positioning South Dakota as an ideal travel destination.
Promotional Video for Destinations: ‘All Types of Crazies Welcome’
The promotional video titled “All Types of Crazies Welcome,” designed to promote the world-renowned Sturgis Motorcycle Rally, earned another Gold Award in the Promotional Video for Destinations category. The video vividly conveyed the excitement and unique energy of the rally, appealing to a broad audience of motorcycle enthusiasts and adventure-seekers.
Advertising/Marketing for Destinations: ‘Travel South Dakota Arts & Culture’
The Gold Award for Advertising/Marketing for Destinations went to the ‘Travel South Dakota Arts & Culture’ campaign. This initiative highlighted the state’s vibrant arts scene, showcasing its rich cultural heritage and diverse artistic communities. The campaign effectively captured the creativity and talent found across South Dakota, attracting culture-focused travellers looking to experience the state’s artistic offerings.
In-Destination Visitor Information Program for Destinations: South Dakota Passport Program
The South Dakota Passport Program, designed to guide visitors to off-the-beaten-path destinations within the state, secured a Gold Award in the In-Destination Visitor Information Program for Destinations category. By providing explorers with a curated list of lesser-known spots, the program encouraged visitors to experience the true essence of South Dakota beyond the traditional tourist spots, promoting hidden gems and local experiences.
An Ongoing Commitment to Elevating South Dakota’s Tourism Profile
James Hagen, Secretary of the South Dakota Department of Tourism, expressed pride in the recognition, stating that these awards exemplify the department’s continuous efforts to enhance South Dakota’s tourism presence. He highlighted the positive impact of the campaigns, not only within the state but also on a global scale, stating that the recognition fuels their drive to keep improving the state’s visibility on the international travel stage.
The success of these campaigns was made possible through partnerships with several key agencies, including Karsh Hagan, Miles Partnerships, Lawrence & Schiller, Lou Hammond Group, and Love Communications. These agencies collaborated with Travel South Dakota to craft and execute marketing strategies that have resonated deeply with both domestic and international audiences.
Looking to the Future of South Dakota Tourism
As South Dakota continues to gain recognition for its tourism marketing excellence, Travel South Dakota looks forward to even greater achievements. The department remains committed to showcasing the state’s diversity, unique offerings, and warm hospitality. With the support of its talented partners and agencies, South Dakota’s tourism landscape is set to continue evolving, attracting even more visitors from around the globe.
Travel South Dakota’s Magellan Awards success signals that the state’s tourism initiatives are not only resonating with visitors but also setting the standard for creativity and effectiveness in the travel industry.
South Dakota’s Tourism Momentum Continues
These four prestigious Magellan Awards are a clear indication that South Dakota’s tourism marketing efforts are making a significant impact. The state’s strategic use of innovative campaigns and promotional videos has raised its profile in the global tourism market, contributing to its position as a must-visit destination in the United States. As South Dakota continues to evolve its marketing and promotions, visitors can expect even more exciting and immersive travel experiences.
Travel South Dakota’s dedication to presenting the state’s best features guarantees that it will continue to be a top travel destination for tourists looking for culture, adventure, and scenic beauty. As South Dakota builds on its recent successes and keeps growing its presence in the travel industry, the future appears bright.
