Published on
August 30, 2025
Uttar Pradesh invites travelers on an unforgettable journey through India’s rich cultural and spiritual heritage, offering a unique blend of history, spirituality, and architectural marvels. From the sacred ghats of Varanasi, where ancient rituals unfold by the Ganges, to the majestic Taj Mahal in Agra, this state showcases iconic landmarks that reflect India’s timeless traditions and remarkable legacy.
Uttar Pradesh, one of India’s most dynamic and culturally rich states, is celebrated for its extraordinary fusion of history, spirituality, and heritage. From the sacred ghats of Varanasi to the iconic Taj Mahal in Agra, and the revered cities of Ayodhya and Mathura-Vrindavan, the state is home to a vast array of attractions. Additionally, its globally significant Buddhist sites such as Sarnath, Shravasti, and Kushinagar further enhance its appeal to travelers worldwide.
In its efforts to establish a stronger presence on the global tourism stage, Uttar Pradesh Tourism took part in the 47th Pacific Asia Travel Association (PATA) Travel Mart 2025, which took place from August 26 to 28 at the Queen Sirikit National Convention Center (QSNCC) in Bangkok, Thailand. This prestigious event, recognized as one of the most influential travel trade platforms in the Asia-Pacific region, provided an invaluable opportunity for international networking, discussions, and the forging of new partnerships.
Underlining the importance of promoting Uttar Pradesh on the global stage, Shri Jaiveer Singh, Honorable Minister of Tourism and Culture, Government of Uttar Pradesh, said “Uttar Pradesh is the sacred land where Lord Buddha attained enlightenment and shared his eternal message of peace and compassion. At PATA Travel Mart 2025, we presented our Buddhist Circuit as a transformative journey for global travelers, while also highlighting the rich cultural and heritage treasures of our state. We are committed to positioning Uttar Pradesh as the spiritual and cultural capital of global tourism.”
Adding further perspective, Shri Mukesh Kumar Meshram (IAS), Principal Secretary, Tourism, Culture and Religious Department, Government of Uttar Pradesh, said “Participation at PATA Travel Mart has strengthened Uttar Pradesh’s positioning as a hub of Buddhist, spiritual, and heritage tourism. Through the theme ‘Embark on your Bodhi Yatra in Uttar Pradesh,’ we emphasized our efforts to create enriching, safe and world-class tourism experiences, enabling global visitors to connect deeply with the essence of Buddhism in its purest form.”
Grand Unveiling of Uttar Pradesh’s Pavilion at PATA
Uttar Pradesh Tourism is steadfast in its mission to promote the state’s rich cultural, spiritual, and heritage offerings to international audiences. At the PATA Mart, Uttar Pradesh showcased its prominent theme, “Embark on your Bodhi Yatra in Uttar Pradesh,” highlighting the state’s iconic Buddhist Circuit. This initiative emphasizes Uttar Pradesh’s role in fostering global spiritual, cultural, and heritage tourism partnerships.
The Uttar Pradesh Tourism pavilion was officially launched by H.E. Mr. Nagesh Singh, the Ambassador of India to the Kingdom of Thailand, kicking off a vibrant three-day exhibition. The pavilion, which hosted 20 co-exhibitors, became a dynamic hub for B2B meetings and networking, engaging tourism stakeholders from around the world. Central to the exhibition was the Buddhist Circuit of Uttar Pradesh, which includes key destinations like Sarnath, Kushinagar, Shravasti, Kapilvastu, Sankisa, and Kaushambi—offering visitors a profound journey into the life and teachings of Lord Buddha.
The event’s impact was further amplified by a special roadshow organized by the Embassy of India in Bangkok, where Uttar Pradesh Tourism representatives delivered an in-depth presentation on the Buddhist Circuit and other prominent attractions across the state. This roadshow highlighted Uttar Pradesh’s growing global significance as a spiritual and cultural destination. During the event, Mrs. Promila Gupta, Group General Manager, Tourism, IRCTC, and Ms. Jagpreet Kaur, Head of the Commerce Wing at the Embassy of India, were presented with ceremonial souvenirs, adding a special touch to the occasion.
Uttar Pradesh – A Gateway to India’s Spiritual Heritage
Uttar Pradesh is regarded as the birthplace of Buddhism and offers an immersive experience through sacred sites and teachings. In addition to the Buddhist Circuit, the state boasts internationally renowned locations such as Ayodhya, Mathura-Vrindavan, the Taj Mahal in Agra, the ghats of Varanasi, the heritage city of Lucknow, the sacred Sangam at Prayagraj, and Kannauj, the Perfume Capital of India. Uttar Pradesh also hosts globally recognized festivals, including Dev Deepawali, Mahakumbh, Taj Mahotsav, and Rangotsav. With excellent connectivity via Delhi and Lucknow international airports, Uttar Pradesh is an accessible and diverse destination for travelers worldwide.
Uttar Pradesh beckons travelers to explore its unparalleled cultural and spiritual heritage. From the sacred ghats of Varanasi, where centuries-old traditions come to life, to the awe-inspiring Taj Mahal in Agra, this journey offers a captivating blend of history, architecture, and spirituality, promising an unforgettable experience.
By actively participating in global tourism events like PATA, Uttar Pradesh Tourism is strengthening its international ties and reinforcing the state’s position as a leading destination for transformative travel experiences.
