Published on
October 8, 2025
Washington, DC is setting the stage for a vibrant future in the conventions industry, as it continues to demonstrate both resilience and innovation. At IMEX America, the city is showcasing its latest developments, from new meeting venues to strategic initiatives that reinforce its position as a top destination for global events. The “DC is Open” campaign stands at the forefront of these efforts, ensuring that despite potential disruptions caused by a federal government shutdown, the city’s hotels, restaurants, cultural sites, and event spaces remain fully operational and ready to welcome attendees. With a focus on growth in the tech, pharmaceutical, and policy sectors, Washington is not just adapting to challenges but actively positioning itself to host larger and more diverse conventions in the years to come.
Between August and November 2025, Washington will host major conventions, including the International Society for Pharmacoepidemiology Annual Meeting and the American Speech-Language-Hearing Association convention, drawing attention from industries such as technology, pharmaceuticals, and policy. These events will further solidify Washington, DC as a top destination for large-scale conventions, which continue to play a key role in the city’s economy. The city’s strategic location, accessibility, and ample amenities ensure it remains an attractive hub for global events.
“IMEX America is an important opportunity to show the difference between perception and reality,” said Elliott L. Ferguson, II, president and CEO of DDC. “Washington, DC is not defined by federal headlines. It is a world-class meetings destination that delivers access to policymakers, thought leaders and innovators across every sector. From technology and healthcare to arts, culture and cuisine, DC combines intellectual capital with authentic neighborhood experiences that leave a lasting impression on attendees.”
The “There’s Only One DC” Campaign
DDC’s award-winning campaign, “There’s Only One DC,” emphasizes Washington, DC’s unique attributes, from its sustainable, walkable environment to its #1 park score in the U.S. The campaign highlights over 100 free attractions, including 25 museums, and iconic events such as the National Cherry Blossom Festival. Visitors can immerse themselves in authentic cultural experiences, from the Smithsonian Institution to annual festivals that celebrate Washington’s rich history. In addition, the new “We the People” video series personalizes the city by sharing the stories of the residents who define it, giving a more intimate look at life in the capital beyond the headlines.
“Our convention strategy is centered on long-term growth, even as we see certain segments pull back in the short term,” said Melissa A. Riley, SVP of convention sales and services. “Washington, DC continues to thrive with associations, nonprofits and corporate meetings from sectors like law, tech, aerospace, energy, financial services and more. While government-related travel has slowed, future bookings are strong. DC’s consistent strength lies in meetings with an advocacy component, and our strategy builds on that by diversifying market segments.”
Economic Impact and Meetings Outlook
Meetings and conventions remain essential to the economic fabric of Washington, DC. In 2025, convention center business alone is projected to generate 454,632 room nights, contributing over $400 million to the local economy. Additionally, non-convention center meetings will bring in an estimated 482,552 room nights, with a potential to convert over 270,000 additional room nights. This continued demand for both convention and non-convention events reflects Washington’s ongoing role as a major meetings destination. As Washington welcomed 27.2 million visitors in 2024—its highest total on record—it also helped sustain 111,500 local jobs, demonstrating the impact of tourism and meetings on the city’s economy.
International Focus and Expanding Reach
Washington, DC is committed to engaging international markets, which represented 8% of visitor arrivals in 2024 but accounted for 27% of total visitor spending. DC is ranked as the seventh most-visited U.S. city by international tourists, and collaborations with organizations like Brand USA, the U.S. Travel Association, and the Department of Commerce are essential to overcoming entry challenges and expanding the city’s global reach. Major international meetings are already choosing Washington for their events, contributing to the city’s robust economy. For instance, a technology association’s event in 2028 is expected to generate $26.3 million in economic impact, while an international medical association event in 2030 is expected to generate $17.2 million.
Connected Campus Initiative
The DDC’s Connected Campus initiative is designed to expand Washington’s meeting options beyond the Walter E. Washington Convention Center. This program features five new campuses located in the Capitol Riverfront, Wharf, National Mall, Connecticut Avenue Collection, and Downtown DC. These hubs pair hotels, venues, and attractions to give meeting planners flexibility and provide attendees with a vibrant, well-rounded experience in the city. This program reflects the city’s efforts to offer planners more choice and convenience.
New Developments and Attractions
Washington, DC is evolving rapidly, with significant new developments on the horizon. The city is set to add 20 new or renovated hotels, totaling over 3,000 new rooms. Notable upgrades include renovations at the Willard InterContinental and Hyatt Regency Washington, alongside the introduction of boutique hotels like Sixty DC and Canal House of Georgetown. Washington’s cultural landscape is also expanding, with the Milken Center for the American Dream opening in fall 2025 and the renovation of the National Archives Museum slated for October 2023. Other significant additions to the city’s cultural offerings include new exhibits at the Lincoln and Jefferson Memorials and the return of the Hirshhorn Sculpture Garden after a three-year revitalization.
Air, Rail, and Culinary Enhancements
Washington’s air and rail accessibility is also improving. Dulles International Airport is undergoing a $675 million expansion, including the addition of a new 14-gate LEED Silver-certified concourse in 2026. Union Station is modernizing with the introduction of high-speed Acela trains, further boosting the city’s connectivity. Washington’s culinary scene is a major draw, with 94% of restaurants independently owned and 25 Michelin-starred venues offering a diverse range of dining options. The city also boasts more than 30 rooftop bars, perfect for offsite meetings and group dining experiences.
Sports and Sustainability Focus
Washington, DC is increasingly becoming a hub for major sports events, with renovations underway at Capital One Arena and plans for a new football stadium for the Washington Commanders. The city’s sustainability efforts have earned it a top ranking in the Global Destination Sustainability Index (GDS-Index) for five consecutive years. DC’s commitment to sustainability is further demonstrated by the Sustainability District, which includes over 80 venues dedicated to environmentally friendly practices, offering planners sustainable options for meetings and events.
America’s 250th Anniversary
In 2026, Washington, DC will play a central role in the U.S. 250th anniversary celebrations. The city will host special events, exhibitions, and activations throughout the year, providing a unique opportunity for meeting planners to align their events with national celebrations. More details on the city’s participation in this historic milestone are available at DC250.us.
“Despite the shifting perceptions of the U.S., Washington, DC is building momentum,” Ferguson said. “Every event here supports jobs, small businesses and the livelihood of Washingtonians. Our focus ensures that DC remains a compelling and resilient destination for meetings worldwide.”
Washington, DC’s commitment to enhancing its offerings for meetings and events ensures its continued status as a top destination for international conventions, meetings, and tourism. With ongoing investments in infrastructure, sustainability, and cultural attractions, the city remains poised to welcome attendees from around the world.
