Mexico Jamaica And The Dominican Republic Accelerate Hyatt’s Record Setting Growth With The Finalization Of The Iconic Playa Hotels And Redefines The Future Of Luxury All Inclusive Experiences

Hyatt’s acquisition of Playa Hotels & Resorts marks a transformative leap in the company’s all-inclusive strategy, reinforcing its dominance across Mexico, Jamaica, and the Dominican Republic—three of the most in-demand resort destinations in the Americas. By securing ownership of fifteen high-profile beachfront properties, Hyatt strengthens its luxury portfolio, accelerates global brand expansion, and unlocks new opportunities to deliver seamless, world-class all-inclusive experiences. This bold move not only amplifies Hyatt’s presence in key leisure markets but also aligns with its long-term vision of redefining upscale travel through strategic growth and immersive resort offerings.

Hyatt Completes Acquisition of Playa Hotels and Resorts Solidifying Its Leadership in Luxury All Inclusive Experiences Across Mexico and the Caribbean

Hyatt Hotels Corporation has officially completed its acquisition of Playa Hotels & Resorts N.V., a prominent developer, owner, and operator of upscale all-inclusive resorts across Mexico, Jamaica, and the Dominican Republic.

As part of this strategic move, Hyatt now takes ownership of 15 premier all-inclusive properties formerly under Playa’s management. Notably, eight of these resorts had already operated under the Hyatt brand umbrella, including those within the Hyatt Ziva and Hyatt Zilara collections.

This acquisition elevates Hyatt’s standing in the premium all-inclusive market, adding a dynamic collection of beachfront resorts to its expanding global portfolio. Newly integrated properties include Secrets La Romana and Dreams La Romana in the Dominican Republic, Dreams Rose Hall in Montego Bay, Jamaica, as well as Hyatt Vivid Playa del Carmen and Sunscape Cancun in Mexico.

The move further accelerates Hyatt’s global expansion strategy in key leisure markets, reinforcing its presence in some of the most sought-after vacation destinations in the Americas.

“As we welcome Playa into the Hyatt family, we are strengthening our leadership in the all-inclusive space through a combination of new locations, capabilities, and talent,” said Mark Hoplamazian, President and Chief Executive Officer, Hyatt. “Playa’s all-inclusive management platform complements Hyatt’s global scale and brand strength, enabling us to deliver compelling experiences for guests and members while driving strong performance for owners.” 

Hyatt’s expansion into the all-inclusive hospitality sector first took shape in 2013 through a partnership with Playa Hotels & Resorts, which led to the introduction of its signature Hyatt Ziva and Hyatt Zilara brands. This foundational step marked the beginning of Hyatt’s long-term commitment to the all-inclusive segment. Hyatt’s growth trajectory accelerated in 2021 with its pivotal acquisition of Apple Leisure Group, a strategic move that greatly expanded its international resort presence.

In 2024, Hyatt continued to strengthen its presence with a joint venture alongside Grupo Piñero, bringing the Bahia Principe Hotels & Resorts brand into its portfolio. With the completion of its acquisition of Playa Hotels & Resorts, Hyatt has cemented its status as a powerhouse in the all-inclusive sector, delivering an extensive selection of high-end resort experiences across leading beach destinations.

“We’re thrilled to welcome the Playa team into the Hyatt family – a move that not only strengthens our position as a global leader in all-inclusive, but also builds on our momentum in the segment,” said Javier Águila, President, Inclusive Collection, Hyatt. “Spending time with the Playa team over the past several months has confirmed a deep cultural alignment and shared commitment to excellence. Hyatt’s loyalty program, World of Hyatt, and all-inclusive distribution platform, which includes ALG Vacations and Unlimited Vacation Club, are complimented by Playa’s commercial capabilities and together, we’re ready to shape the future of all-inclusive travel.” 

“Playa has spent nearly two decades building a reputation for delivering outstanding all-inclusive experiences,” said Bruce Wardinski, departing Chairman & CEO, Playa Hotels & Resorts. “This acquisition is a natural evolution of our longstanding relationship with Hyatt, and we’re confident these outstanding resorts will continue to flourish under its leadership.” 

Hyatt plans to share further financial details related to the acquisition during its upcoming earnings call for the second quarter of 2025.

To support the transaction, BDT & MSD Partners took the role of Hyatt’s primary financial advisor, while Berkadia offered guidance on real estate matters. Legal counsel for Hyatt was provided by Latham & Watkins LLP.