Published on
October 15, 2025
By: Paramita Sarkar
The Madhya Pradesh Travel Mart (MPTM) 2025, inaugurated on 11th October 2025 at Bhopal’s Kushabhau Thakre Auditorium and MVM Ground, marked a defining moment in the state’s tourism journey—propelling its ambitions and reaffirming its standing as the Heart of Incredible India. This flagship event, which continues until 13th October, has brought together the best of India’s tourism stakeholders and international partners to showcase Madhya Pradesh’s rising profile as a global tourism destination. The event has highlighted key tourist hotspots such as Bhopal, Khajuraho, Jabalpur, Mandu, and Pachmarhi, making the state a key player on the global tourism map.
Who Was Involved in MPTM 2025?
The inaugural ceremony was graced by prominent figures such as Union Minister of Tourism & Culture, Mr. Gajendra Singh Shekhawat; Chief Minister of Madhya Pradesh, Dr. Mohan Yadav; and Minister of State for Culture and Tourism, Mr. Dharmendra Bhav Singh Lodhi. These leaders played a crucial role in discussing the state’s plans for positioning Madhya Pradesh as a prime destination for film tourism, weddings, and international collaborations. Also present were leading industry stakeholders including acclaimed filmmakers, renowned actors, and investors, who engaged in crucial discussions on tourism development, film production, and infrastructure investments.
In addition to government representatives, the event witnessed Travel and Tour World’s active participation, further cementing the importance of MPTM 2025 as a pivotal event for global tourism stakeholders.
What Happened at MPTM 2025?
MPTM 2025 has been a hub for B2B meetings, strategic collaborations, and insightful panel discussions. The first day of the event laid a strong foundation for the future of Madhya Pradesh’s tourism sector, with the second day continuing to build momentum. Day 2 featured two pivotal panels:
- “Madhya Pradesh: From Hidden Gem to Global Icon” – This session highlighted how Madhya Pradesh, traditionally known for its rich cultural heritage and wildlife, is quickly transforming into one of the world’s leading tourism destinations. With cities like Bhopal, Khajuraho, Mandu, and Pachmarhi emerging as popular global attractions, the panel explored how the state’s diverse offerings are attracting travelers from around the world.
- “The Future of the Film Sector: From Reel to Real Growth” – Bringing together filmmakers, actors, and tourism professionals, this discussion focused on Madhya Pradesh’s potential as a hub for film tourism. The session emphasized the state’s diverse landscapes, historic sites, and vibrant culture as prime locations for film production, establishing Madhya Pradesh as a must-visit destination for filmmakers and film enthusiasts alike.
In the afternoon, the event saw a special cultural performance by Swanand Kirkire, who captivated the audience with a live rendition of the iconic song “Bawra Man Dekhna Chala Ek Sapna.” His performance added a magical touch to the event, celebrating the rich artistic culture of Madhya Pradesh.
Where is Madhya Pradesh Positioned in the Global Tourism Landscape?
Madhya Pradesh, with its historic cities and UNESCO World Heritage Sites, has long been a hidden gem for domestic travelers. However, the state is now being positioned as a prime destination on the global tourism map. Key cities like Bhopal, Khajuraho, Jabalpur, and Mandu offer a diverse mix of cultural, spiritual, and historical experiences, while Pachmarhi, the only hill station in the state, attracts tourists seeking adventure and natural beauty. Madhya Pradesh’s natural wonders, such as the Kanha and Bandhavgarh National Parks, make it a prime destination for wildlife enthusiasts as well.
When Did Madhya Pradesh’s Tourism Begin to Rise?
Madhya Pradesh’s tourism trajectory started to gain significant momentum in the early 2000s, but it was in the last decade that the state truly began focusing on showcasing its tourism strengths to a global audience. Initiatives like MPTM 2025 and significant investment in tourism infrastructure have propelled Madhya Pradesh into the spotlight. The state’s recognition as the Heart of Incredible India is reflected in the growing number of international tourists visiting its cultural and natural attractions.
Why is MPTM 2025 So Important for Madhya Pradesh’s Tourism?
MPTM 2025 represents a monumental shift for Madhya Pradesh as it strengthens its global tourism identity. The event is more than just a business platform; it serves as a critical opportunity for the state to showcase its heritage, culture, and emerging tourism sectors like film tourism and wedding tourism. The event has allowed Madhya Pradesh to foster strategic partnerships with international buyers, tour operators, and investors, thereby positioning itself as a key player in the global tourism market.
A major highlight was the “Village Vibes” exhibition, which celebrated the vibrant rural tourism ecosystem in Madhya Pradesh. The exhibition, inaugurated by Chief Secretary Mr. Anurag Jain, featured live demonstrations of traditional crafts, such as Chanderi weaving, block printing, and Gond painting, offering visitors an immersive experience of the state’s artisanal legacy. The exhibition also featured rural homestay operators like Vanraj Homestay and Palash Villa Pench, further promoting sustainable tourism practices.
How Will Madhya Pradesh Benefit from MPTM 2025?
MPTM 2025 has provided Madhya Pradesh with the platform to establish itself as a global tourism hub. The event has fostered collaborations, investments, and agreements that will strengthen the state’s tourism infrastructure and offerings. Notably, the state’s strong commitment to inclusivity is reflected in its “Safe Tourism Destination for Women” initiative, which underscores the state’s focus on creating a secure and empowering environment for all tourists.
The event also provided an opportunity for tourism industry leaders, wedding planners, and event professionals to discuss ways of positioning Madhya Pradesh as a premier destination for weddings and large-scale events. With robust participation from hospitality giants like Indian Hotels Company Limited and The Postcard Hotel, the state is set to expand its luxury and boutique offerings for international tourists.
Conclusion: Madhya Pradesh’s Bright Tourism Future
The Madhya Pradesh Travel Mart 2025 has successfully positioned the state as a rising star in the global tourism arena. With its strategic focus on cultural tourism, film tourism, MICE tourism, and inclusive growth, Madhya Pradesh is poised to become a major player in India’s tourism industry. As the state continues to strengthen its tourism infrastructure and build global partnerships, the future of Madhya Pradesh tourism looks brighter than ever.
