Published on
August 18, 2025
Tourism industry of Indonesia is set to experience large-scale growth in 2025, with 110 big events lined up to be included in the Karisma Event Nusantara (KEN) calendar. The program, led by the Ministry of Tourism and Creative Economy, aims to spur regional economies, promote the rich cultural and natural offerings of the country, and support the local tourism sector.
Indonesia Unveils 110 Events for the 2025 Karisma Event Nusantara to Boost Tourism
Deputy Minister of Tourism, Ni Luh Puspa, highlighted that the 110 events will take place across various regions of the archipelago, focusing on showcasing Indonesia’s diversity in tourism and local heritage. Puspa emphasized that these events will be critical in fostering economic growth, supporting small businesses, and preserving cultural traditions through tourism.
Success of KEN in 2025: Record Numbers in Visitor Engagement and Economic Impact
In the first half of 2025, a total of 46 KEN events were successfully hosted across 25 provinces in Indonesia. According to the latest data from the Ministry of Tourism, 42 events out of these were evaluated for their economic and social impact. These events attracted over 5.07 million visitors, generated an estimated Rp463.07 billion (approximately $27 million) in economic transactions, and created employment opportunities for more than 60,000 workers.
In addition, these events supported over 6,000 Micro, Small, and Medium Enterprises (MSMEs) and involved 68,000 artists, further illustrating the positive ripple effect tourism has on local economies and employment.
“The 2025 KEN is set to be a driving force for the activation of tourism and economic growth, and we expect a strong finish to the year with 58 events still to take place,” Puspa added. These events will contribute to tourism activation, strengthening Indonesia’s appeal both locally and internationally.
Toba Caldera Geopark: Striving for UNESCO Green Card Status
In addition to the events, Toba Caldera Geopark in North Sumatra remains a focal point of Indonesia’s tourism development. Puspa shared her optimism about the revalidation process for the Green Card status of Toba Caldera Geopark, with an assessment taking place from July 21-25, 2025. The results of this evaluation will be presented to the UNESCO Global Geopark Assembly in Chile on September 5-6, 2025, with a final decision expected in Paris in 2026.
The government’s ongoing efforts include cross-ministerial collaboration, with departments such as Energy and Mineral Resources and the Ministry of Transportation assisting in the development of interpretive maps and flight announcements to boost visibility. Regional authorities and other stakeholders are also working closely to ensure the revalidation is successful.
Puspa highlighted the importance of maintaining the Green Card status once it is regained, underlining the role of sustainable practices in preserving the country’s natural tourism assets.
Building Long-Term Tourism Growth: Collaboration and Sustainable Practices
The government’s commitment to preserving and developing natural tourism attractions is central to Indonesia’s Vision 2045. Puspa emphasized that the focus on sustainability and quality tourism will ensure that Indonesia’s tourist destinations remain competitive in the global tourism market. Sustainable tourism practices and eco-friendly initiatives are integral to the country’s approach in showcasing its diverse regions while keeping the environment intact.
The Karisma Event Nusantara initiative reflects the broader tourism development strategy of Indonesia, with a strong emphasis on community-driven tourism, preservation of heritage, and regional development. The events and projects not only highlight the country’s natural and cultural assets but also play a key role in fostering local employment, entrepreneurship, and economic sustainability.
The Future of Tourism in Indonesia: A Global Hub for Events and Culture
The Karisma Event Nusantara initiative, along with the continued focus on Toba Caldera Geopark, is part of Indonesia’s long-term plan to position itself as a global tourism leader. By combining cultural heritage, eco-tourism, and innovative tourism experiences, Indonesia is creating a unique tourism offering that appeals to both local and international markets.
As 2025 progresses, the government aims to ensure that tourism growth is not only about attracting visitors but also about sustainable development, community participation, and cultural preservation. The events throughout the year will continue to spotlight the country’s natural beauty, diverse culture, and warm hospitality, all while working toward the 2030 tourism targets and Vision 2045 goals.
A Bright Future for Indonesia’s Tourism
Indonesia’s tourism industry is going through a phase of transformation, with projects such as Karisma Event Nusantara and the push to have Toba Caldera Geopark revalidated leading economic growth and international interest. With the nation further investing in sustainable tourism and protecting heritage, it is in a good place to realize its vision of becoming a world hub for tourism, delivering world-class experiences for tourists while being culturally and environmentally sustainable.
