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UK flight disruption expected to clear; Primark to start offering home delivery in Great Britain – business live | Business

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Mark Crouch, market analyst at the trading platform etoro, said Primark’s recovery is still some way off, and welcomed the home delivery announcement.

double quotation markThe sharp drop at the open is the market saying Primark’s turnaround is still a story, not a number. Like-for-like sales at Primark, expected down 3% in the fourth quarter after a 2.2% drop in the third, tell investors the recovery they had started to price in is not here yet. Summer price cuts and a sharper UK offer have not turned the existing store base. New shops in the US can still lift the headline. They cannot, on their own, justify the multiple a standalone Primark will need. Europe remains the problem, and that is half the estate.

Home delivery in the UK is the right call and closes a long running gap. It will not rescue this Christmas, and the market has treated it accordingly.

The longer term case still seems intact for patient investors: a decent balance sheet, a 2027 split that should surface value, and a brand that still works when the offer is right. This morning is a reminder that the City is no longer paying up for the plan. It wants proof on the shop floor, and it did not get it.

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