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UK consumer confidence hits highest 12-month high

The closely-watched GfK consumer confidence survey shows that optimism among UK consumers has hit its highest level since December, as the benefits of Bank of England rate cuts start to filter out to everyday Britons.

Confidence around personal finances over the next 12 months rose to 5 in August, up 3 points from July.

It helped overall consumer confidence rise 2 points to -17, which was better than analyst expectations for no change. This was also the best reading since December 2024.

Neil Bellamy, consumer insights director at GfK, said that while sentiment had improved, there were “clouds on the horizon”:

The biggest changes in August are in confidence in personal finances, with the scores looking back and ahead a year each up by three points.

This is likely due to the Bank of England’s August… cut in interest rates, delivering the lowest cost of borrowing for more than two years.

The improved sentiment on personal finances is welcome, but there are many clouds on the horizon in the form of inflation – the highest since January 2024 – and rising unemployment.

There’s no shortage of speculation, too, about what the autumn budget will bring in terms of tax rises.

He added:

While August’s overall index score of minus 17 is the best this year, consumer confidence continues to move in a very narrow band, and there’s no sense that it is about to break out into fresher, more optimistic territory.

The UK’s consumers are still in wait-and-see mode, and any surprises could result in sudden and sharp changes in sentiment.

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