Brazil’s Alagoas Shines at Fitur 2026 with Silvia Zorzanello In Memoriam Trophy for Outstanding Tourism Growth

At the prestigious Fitur – International Tourism Fair in Madrid, Spain, the state of Alagoas received the highly regarded Silvia Zorzanello In Memoriam Trophy on January 21, 2026. The award is one of Brazil’s most coveted honors in the tourism sector and is bestowed upon destinations, individuals, or organizations that have demonstrated consistent and transformative contributions to tourism. Alagoas’ recognition reflects its strategic efforts to enhance tourism through innovation and sustainable practices.

The Silvia Zorzanello In Memoriam Trophy, presented by the Excelencias Group of Spain, holds international prestige and celebrates the enduring legacy of Silvia Zorzanello, a renowned figure who played a pivotal role in shaping Brazilian tourism. In honor of her vision, the trophy highlights destinations that not only excel in their tourism offerings but also contribute positively to the industry through impactful, sustainable development.

José Santiago, president of the Excelencias Group, and Eduardo Zorzanello, CEO of Festuris – Gramado International Tourism Fair and son of the late Silvia Zorzanello, presented the award to Alagoas at the event. Marília Herrmann, the Executive Secretary of Tourism for Alagoas, accepted the trophy on behalf of the state’s Tourism Secretary, Bárbara Braga, marking a moment of pride for the region.

During the ceremony, Eduardo Zorzanello highlighted the state’s leading role in the Brazilian and international tourism scene. “We must thank Secretary Bárbara Braga for the wonderful work that the state of Alagoas has been doing. This destination boasts a thriving tourism sector, significant development, sustainability, and incredible natural beauty. And for us, it is a source of pride, since 2011, to see my mother’s name immortalized here and, each year, to be able to return to this space that keeps Festuris, her memory, and all the work done alive. Congratulations, Alagoas,” he stated.

In her acceptance speech, Marília Herrmann highlighted the significance of this international recognition, emphasizing that it validates the strategic direction the state has taken in recent years. “This award is not only a recognition of our tourism growth but also a confirmation that we are on the right path. Alagoas continues to evolve as a tourist destination, offering beautiful beaches, a rich cultural experience, and an inviting atmosphere for every visitor,” Herrmann said.

The award further strengthens Alagoas’ position on the global tourism map, showcasing the state’s diverse offerings from its stunning coastline to its vibrant cultural heritage. With its motto “Be, feel, and live,” Alagoas promises visitors an unforgettable journey that includes pristine beaches, unique cuisine, and a welcoming environment. The state’s tourism sector has flourished with a focus on both sustainability and local community empowerment, ensuring long-term growth and preserving its natural treasures.

Alagoas’ win underlines the importance of innovation and sustainability in tourism. The In Memoriam Trophy, established to honor the memory of Silvia Zorzanello, serves as a reminder of the transformative power tourism can have when combined with creativity and responsibility. Alagoas’ continued development, driven by a strong commitment to preserving its cultural identity while embracing growth, sets a benchmark for other Brazilian states looking to make their mark on the international tourism scene.

With this recognition, Alagoas cements its place as a leading destination for travelers seeking an authentic Brazilian experience. The state’s ongoing efforts to promote eco-tourism and develop new attractions that highlight its natural beauty ensure that it will continue to captivate both domestic and international visitors in the years to come.