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Jaguar Land Rover design boss ‘escorted out of office’ – reports

Gerry McGovern, the designer behind Jaguar’s divisive ad campaign last year, has been dismissed from the carmaker, just weeks after the arrival of the company’s new chief executive.

McGovern was told he was being dismissed with immediate effect on Monday, according to Autocar. It reported that McGovern was “escorted out of the office”, citing an unnamed source.

It comes after PB Balaji, the former boss of Tata Motors, succeeded Adrian Mardell as chief executive.

McGovern had been at JLR for more than two decades, where he led a revamp of Land Rover’s Defender model.

He also led the polarising rebrand of Jaguar last year, with a 30-second clip on X featuring models in brightly coloured clothing set against equally vibrant backdrops, without a car or the company’s traditional cat logo.

The campaign was met with severe backlash, drawing criticism from the likes of Nigel Farage and Donald Trump.

Mardell, who oversaw the rebrand, announced his retirement in August before leaving his job in November.

JLR was approached for comment.

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