IT&CMA 2025 in Bangkok to Promote Wellness, Sustainability, and Smarter Travel for MICE and Corporate Travel Sectors

The IT&CM Asia and CTW Asia-Pacific 2025 will once again visit Bangkok, from September 23 to 25 this year to bring under the same roof MICE (Meetings, Incentives, Conferences and Exhibitions) and corporate travel industry professionals.

Taking place at the Bangkok Convention Centre at CentralWorld, the co-located shows will have an increased emphasis on wellness, travel and doing business, with a raft of comprehensive educationals and networking events.

IT&CMA 2025 will see the convergence of regional and international MICE professionals, offering a platform for three days of learning, collaboration, and knowledge exchange. The conference promises to set the benchmark for thought leadership and discussions surrounding the future of business travel, with a particular emphasis on how sustainability and wellness are reshaping the MICE industry.

A key highlight of the event is the MICE Fundamentals: Conferences, Exhibitions & Incentive Events certification course, organized by the Global MICE Collaborative. This course will offer delegates the chance to enhance their professional skills through expert-led instruction, in-depth case studies, and useful planning resources. By building a strong foundation in emerging MICE markets, this course aims to prepare professionals for the evolving needs of the industry.

The conference agenda includes several hands-on workshops aimed at fostering a deeper understanding of sustainable practices within the MICE industry. One such workshop is the Sustainable Gastronomy in MICE initiative, led by the International Congress and Convention Association (ICCA). This workshop will explore sustainability and creativity in event design, with food serving as a medium to understand how both can be integrated into the MICE experience. Additionally, discussions on resilience in business travel will be a major topic during CTW Asia-Pacific, which will delve into sustainability, policy evolution, and the growing importance of traveler well-being.

The opening keynote of the conference will feature a discussion on wellness in business events, specifically focusing on the newly launched “MEET WELL” campaign by TCEB (Thailand Convention and Exhibition Bureau). This initiative addresses the growing demand for wellness integration, seamless connectivity, and outcome-driven event strategies. Wellness will also be a recurring theme throughout the event, with a special focus on integrating mental and physical well-being into the corporate travel and MICE experiences.

Mindfulness will also be integrated into the agenda with a special Your Smiling Heart meditation session, led by Dr. Buathon Thienarrom. This 10-minute mindfulness exercise is designed to provide delegates with a moment of calm amidst the bustle of the event, encouraging participants to connect inwardly and recharge. These wellness initiatives reflect the increasing importance of mental health in the workplace and corporate events.

Another exciting feature of IT&CMA 2025 will be the Tastebud Lab Conference, a roundtable discussion that explores how food and nutrition are becoming drivers of innovation in MICE, health tourism, and hospitality. This session will examine the evolving role of food in creating engaging event experiences and fostering better health and well-being for attendees.

To facilitate efficient business networking, the event will include a fast-paced “speed-dating” segment for buyers and exhibitors to exchange leads. This format allows for quick and meaningful connections between event organizers, travel planners, and suppliers, maximizing business opportunities in a short amount of time.

IT&CMA 2025 has gained support from a network of prominent industry partners, including the Thailand Convention & Exhibition Bureau (TCEB), IAEE (International Association of Exhibitions and Events), MPI (Meeting Professionals International), ICCA (International Congress and Convention Association), and SITE (Society for Incentive Travel Excellence). These organizations are key contributors to the event’s mission of providing meaningful, connected experiences that are both sustainable and forward-thinking.

By highlighting wellness, sustainability, and smarter travel, IT&CMA 2025 will set the stage for a new era of MICE events in Southeast Asia. The event’s focus on purpose-led event strategies aligns perfectly with the global trend towards sustainable tourism and responsible business travel.

As the MICE and corporate travel industries continue to evolve, IT&CMA 2025 aims to lead the way by offering fresh insights, innovative ideas, and opportunities to build a more sustainable and well-rounded event experience.

Delegates attending the conference can expect to engage with a carefully curated selection of sessions designed to meet the diverse needs of MICE professionals.

The event will provide ample opportunities for networking, learning, and discussing the future of business travel in an ever-changing landscape. IT&CMA 2025 is poised to be a game-changing event that will shape the future of the MICE industry, positioning Bangkok as a key global destination for thought leadership and innovation.

Ahead of IT&CMA 2025, which will be an industry shaping event for business events and corporate travel, as IT&CMA 2025 place a stronger focus on the health and sustainability of MICE, it is on the same wavelength with the event on involving early adopters and advocates in our efforts to engage all stakeholders in the sector and proactively address the most pressing challenges facing the travel, meetings and events industry of today.

A focus on smarter, healthier, and more sustainable practices means the event will strike a chord and shape the conversation around industry trends in MICE and business travel moving forward.