Published on
August 28, 2025
Dubai Active 2025 is set to become the Middle East’s biggest health and fitness event. From October 24th to 26th, operating hours will be 10:00 AM – 7:00 PM daily, the event will take place at Dubai Exhibition Centre, Expo City. Held in partnership with the Dubai Fitness Challenge (DFC), it promises an unforgettable experience for fitness enthusiasts.
This year the festival expects more than 40,000 fitness enthusiasts to attend the weekend of nonstop workouts, competitions, and novel fitness activities. Guests can meet fitness masters, attend special masterclasses, and see the latest innovations in fitness from more than 400 brands.
Star Trainers Heading to Dubai Active 2025
We could not ask for more for the event’s lineup of trainers. An Australian fitness expert, Kayla Itsines, will be presenting her life-changing programs for over 1 million people. Gen Z fitness influencer, Leana Deeb, will also be joining us and bringing her unique spin to the field.
Other major names include James Smith, bestselling author and in-demand personal coach, who will host an exclusive masterclass. Smith will also offer a Business Mentorship session, focusing on helping coaches, trainers, and entrepreneurs grow their fitness businesses. In addition, Bradley Simmonds and Diren Kartal will provide expert-led workouts focused on high-intensity training and mindset.
Over 400 Brands on Display at Dubai Active 2025
Dubai Active 2025 will include over 400 exhibitors from the health, wellness, and fitness sectors. Neutonic, lululemon, MyProtein, and Beemine Lab will present their latest innovations in fitness and wellness clothing, nutrition, supplements, and recovery products.
Visitors can expect exclusive show-only discounts and giveaways. This is a great opportunity for fitness lovers to get their hands on the latest products and connect with like-minded individuals.
HYROX 365: The Ultimate Fitness Challenge
For those looking to test their limits, the HYROX 365 Challenge, powered by GymNation, will return. This high-octane competition blends running with functional training, allowing participants to test their strength, endurance, and mental resilience.
At the same time, the Future Champions Combat Arena together with Team Nogueira is going to focus on the up and coming stars in the world of fighting and martial arts. No matter if you are a novice or a seasoned practitioner, a wide range of activities is right for you.
Booking Your Tickets
Tickets for Dubai Active 2025 are available through the official website. Early bird tickets are currently on sale, starting from AED 50 for general admission. These tickets grant access to:
- 400+ Exhibiting Brands: Explore the latest in fitness apparel, nutrition, supplements, and wellness products.
- Multiple Workout Stages: Participate in live sessions including Yoga, Pilates, HIIT, Zumba, and more.
- Celebrity Trainer Workouts: Engage in sessions led by global fitness icons.
- Competitions: Witness or participate in events like the HYROX 365 Challenge, Boxing, MMA, and Brazilian Jiu-Jitsu.
Interactive Fitness Zones for All
Across the three-day event, attendees can explore different areas, each offering unique fitness experiences.
- Active Arena: This is the heart of the event, featuring workouts led by headline trainers and exclusive masterclasses.
- Going All In Fitness Stage: Enjoy high-energy group workouts, perfect for those who love a dynamic environment.
- Yoga & Pilates Studio: Experience restorative movement and mindfulness practices in this calming space.
- Dubai Active Talks: A dedicated platform where fitness experts discuss the latest trends and topics in health and wellness.
These spaces are designed to create an immersive experience that caters to everyone, whether you’re a seasoned athlete or a first-time challenger.
Special Access for Schools and Young Fitness Enthusiasts
This year, Dubai Active 2025 broadens its scope with a distinct program for budding fitness enthusiasts. In collaboration with DFC, the event will grant complimentary entry to pupils aged 15 to 18 from all over the UAE. This is a wonderful chance to motivate young fitness enthusiasts.
Venue & Travel Information
Venue: Dubai Exhibition Centre, Expo City, Dubai
Recommended Airports:
- Dubai International Airport (DXB)
- Al Maktoum International Airport (DWC)
A Celebration of Health, Movement, and Community
According to Tom Reece, Marketing Director at IEG Middle East, Dubai Active has become one of the region’s most anticipated fitness events. The event is more than just an exhibition – it’s a true celebration of movement, health, and connection.
The Beemine Lab (Platinum Sponsor), Sweap (Gold Sponsor), and Going All In (Main Fitness Stage) are some of the highlighted partners of the event this year. Their incredible support has transformed Dubai Active into an event every health and wellness enthusiast must attend.
Tips for Attendees
- Arrive Early: To make the most of the sessions and avoid crowds.
- Stay Hydrated: Bring a water bottle and take advantage of hydration stations.
- Wear Comfortable Clothing: Prepare for active participation in various workouts.
- Plan Ahead: Review the event schedule to prioritize the sessions and activities you’re most interested in.
Dubai Active 2025 – The Ultimate Fitness Weekend
Dubai Active 2025 promises to be the ultimate fitness weekend in the Middle East. Whether you’re looking for top-tier workouts, expert talks, or the latest fitness trends, the event has it all. The event will run daily from 10 AM to 7 PM, providing non-stop workouts, expert talks, and meet-and-greet opportunities with the biggest names in fitness.
IEG Middle East organized Dubai Active 2025 alongside Dubai Muscle Show and Dubai Active Industry, making it the largest fitness and wellness weekend in the region. This event is perfect for anyone looking to start or elevate their fitness journey.
