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ITV shares surge as it holds talks to sell broadcast operations to Sky; world food prices fall – business live | Business

ITV confirms it is in talks to sell its broadcasting arm

Newsflash: ITV has confirmed that it is in talks about the posssible sale of its media and entertainment operations to rival Sky.

In a statement to the City this morning, ITV says:

ITV plc notes the recent press speculation and confirms that it is in preliminary discussions regarding a possible sale of its M&E business to Sky for an enterprise value of £1.6bn.

The statement comes hours after reports that Comcast, the parent company of Sky, was in talks to buy ITV’s broadcasting business, a move that would upend the British television landscape.

ITV cautions that a sale isn’t certain, telling the City this morning:

There can be no certainty as to the terms upon which any potential sale may be agreed or whether any transaction will take place. A further announcement will be made in due course if appropriate.

News of the possible deal came shortly after ITV reported that it would “temporarily” cut £35m from its budgets as it deals the poor macroeconomic environment and advertiser uncertainty ahead of the budget later this month.

The company said it expected advertising revenues, which still account for most of its income, to fall by 9% in the key fourth-quarter advertising period in the run-up to Christmas.

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ITV are still the top riser in London this morning, up almost 15% after confirming it could sell its broadcasting operations to Sky.

Chris Beauchamp, chief market analyst at IG, says the talks have given ITV’s share price a “much-needed shot in the arm”, explaining:

“The woeful story of ITV’s share price has been given a lift by today’s news, but it shouldn’t obscure how disappointing performance has been over the last decade.

The chunky dividend helps, but there is a major risk that the deal won’t go through, or will be heavily modified, so investors should be careful about tuning in late to this story.”

Indeed, in November 2015 ITV’s share price was around £2.40 – right now, it’s 77.6p.

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