Florida and Other US States Send Over Six Hundred and Eight Thousand North American tourists to Brazil

Florida and other US states are helping drive Brazil tourism higher, as North American arrivals surpass six hundred thousand in 2026, with July delivering the region’s strongest monthly result since 2013. Brazil records 608,068 North American tourist arrivals through July 2026, with Florida and other US markets supporting growth as July reaches its strongest result since 2013 amid stronger connectivity and tourism demand.

Florida and other US states are strengthening the travel and tourism relationship between North America and Brazil. Meanwhile, Brazil welcomed 608,068 North American tourists from January through July 2026, marking the highest volume recorded for the region in the historical series. The United States, Mexico and Canada all contributed to the result. Moreover, July became the major turning point, with 78,507 arrivals, representing 10.96% growth from the previous year. As a result, Brazil is gaining stronger momentum among North American travellers. The figures also show how expanding air connectivity, destination diversity and year-round travel demand are reshaping Brazil’s international tourism outlook.

Brazil is recording a powerful recovery in U.S. tourism in 2026, with Florida, California, New York, Texas and New Jersey standing out as the most important U.S. source markets when official outbound travel data, air connectivity and Brazil’s tourism network are considered together.

Why More North American Tourists Are Choosing Brazil

The answer is increasingly clear: Brazil offers a combination of culture, beaches, nature, cities, luxury and adventure that appeals to different types of international travellers, while stronger air connectivity is making the destination easier to access from major US markets. The latest figures show that North American tourism is becoming an increasingly valuable component of Brazil’s international travel economy, with the United States, Mexico and Canada collectively generating 608,068 arrivals between January and July 2026. The result is particularly significant because it represents a 2.87% increase over the same period last year and establishes a new historical record for North American arrivals to Brazil. July was even more striking, as the region generated 78,507 arrivals, an increase of 10.96% compared with July 2025, making it the best monthly result for North American tourists since 2013.

Brazil is strengthening its position as a major long-haul travel destination for Americans, with the United States remaining one of the country’s most important international tourism markets in 2026, while rising air capacity and broader destination promotion are helping support demand beyond traditional peak periods. Brazil’s official tourism database, however, does not publish international arrivals by individual U.S. state, meaning no credible government source can currently provide an exact state-by-state count of Americans who travelled to Brazil in 2026.

Instead, the clearest picture comes from combining Brazilian government tourism statistics with U.S. Department of Commerce data on the states where Americans undertaking overseas travel live, alongside international aviation connectivity and Brazil’s tourism-market activity, which together identify the strongest potential and established source markets for Brazil tourism. This distinction is important for accurate travel industry reporting because a state’s overseas travel volume should not be presented as the same thing as its confirmed visitor arrivals to Brazil.

United States Remains a Major Brazil Tourism Market

Brazil entered 2026 with exceptionally strong international tourism momentum, recording 3.74 million international arrivals across all transport modes during the first quarter, the strongest first-quarter result in the country’s historical series, according to Brazil’s Ministry of Ports and Airports. Air arrivals reached 2.33 million, an increase of 19.4% from the same period of 2025, with the United States supplying 213,401 visitors, making it Brazil’s third-largest source market during the quarter after Argentina and Chile.

The Brazilian government says these figures are based on Embratur data compiled from the Federal Police and Ministry of Tourism, with the methodology measuring people who reside outside Brazil rather than simply counting nationality, providing a more accurate picture of international tourism demand. The national performance also demonstrates why the United States matters strategically to Brazilian tourism, particularly as Brazil seeks to attract 7.5 million international tourists during 2026 under its national tourism targets.

North American Travel to Brazil Reaches Record High as U.S., Mexico and Canada Drive Growth

Brazil recorded its strongest-ever January-to-July performance from North American travellers in 2026, as rising demand from the United States, Mexico and Canada helped push international tourism closer to historic highs.

Brazil is experiencing a powerful resurgence in North American tourism, with arrivals from the United States, Mexico and Canada reaching a record 608,068 between January and July 2026. The figure represents a 2.87% increase from the same period last year and marks the highest volume recorded for the region in Brazil’s historical tourism series.

July proved particularly significant. North American arrivals reached 78,507, up 10.96% year on year, making it the strongest July result for the market since 2013. The latest figures from Embratur, in partnership with Brazil’s Ministry of Tourism and Federal Police, point to a broadening recovery in demand beyond traditional peak travel periods.

U.S. Tourism to Brazil Accelerates

The United States remains Brazil’s second-largest international source market and is showing increasingly strong momentum. American arrivals rose 10.7% in July, reaching 60,888 visitors, the best July performance from the market since 2013.

The recovery has been building throughout 2026. U.S. arrivals increased 18% in April, followed by a 13% rise in May, 1.2% growth in June and the double-digit increase recorded in July.

The sustained growth is particularly important because it suggests that demand for Brazil is no longer dependent on a narrow seasonal travel window. American travellers are increasingly choosing Brazil across different periods of the year, strengthening the country’s tourism outlook.

Why State-Level Data Requires Careful Reading

Brazil’s official international-arrival dataset is detailed by country of permanent residence, month and access mode, and its underlying records are collected through migration posts by Brazil’s Federal Police before being statistically processed by the Ministry of Tourism. The publicly available dataset does not provide a U.S.-state field, so it is not possible to responsibly state that a precise number of visitors to Brazil came from Florida, California, Texas or another individual state.

U.S. States Most Relevant for Tourists Travelling to Brazil

For this reason, the state-by-state assessment below should be understood as a market ranking rather than an official Brazil arrival ranking, using U.S. government data on overseas travellers by state of residence together with Brazil’s international connectivity and tourism relevance. This approach provides a defensible view of where Brazil can find some of its largest pools of potential travellers while avoiding the misleading practice of turning broader U.S. outbound data into unverified Brazil-specific arrival numbers.

Florida: A Powerful Brazil Tourism Gateway

Florida is one of the most strategically important U.S. markets for Brazil travel, combining a large population of international travellers with major aviation gateways and a strong cultural and economic relationship with Latin America. U.S. Department of Commerce data show that Florida was among the largest states of residence for Americans travelling to overseas destinations, recording 1.4 million overseas outbound air travellers in Q1 2025, while its international aviation infrastructure gives travellers extensive access to Latin American and South American markets.

Miami is particularly important to Brazil’s tourism ecosystem because of its role as a major international aviation hub and its deep links with Latin America, while the wider Florida market also includes Orlando and Fort Lauderdale as important travel markets. U.S. government aviation data show Miami handled 2.1 million international passengers in May 2026, ranking second among U.S. international ports behind New York JFK, reinforcing Florida’s importance as an international travel market even though those figures are not Brazil-specific.

California: America’s Largest Overseas Travel Source State

California represents one of Brazil’s biggest untapped and established opportunities, because it consistently produces more overseas travellers than any other U.S. state in the latest Department of Commerce outbound data. In Q3 2025, California generated approximately 2.3 million U.S. resident air travellers to overseas destinations, ahead of Florida, New York, Texas and New Jersey, demonstrating the enormous scale of the state’s international travel market.

Los Angeles and the wider Southern California market are particularly valuable for Brazilian tourism because travellers from the region are accustomed to long-haul international journeys and have access to a major global aviation hub. U.S. government data also place Los Angeles among America’s leading international airports, with 2 million international passengers in May 2026, making California a strategically significant market for Brazil’s travel and tourism promotion.

New York: A High-Value International Travel Market

New York remains another major source of international travellers with strong potential for Brazil tourism, supported by its population, international business activity, high concentration of affluent consumers and enormous global aviation network. The U.S. Department of Commerce recorded 1.5 million overseas outbound air travellers from New York in Q3 2025, placing the state behind California and Florida but comfortably within the country’s leading international source markets.

New York City’s JFK airport is also America’s largest international port by the latest monthly Department of Commerce data, handling 2.9 million international passengers in May 2026, which gives Brazil access to one of the deepest international travel pools in the United States. For tourism businesses, destination marketers and airlines, New York therefore remains an important market for cultural travel, luxury tourism, city breaks, beach holidays and longer multi-destination Brazilian itineraries.

Texas: Strong Long-Haul Travel Potential

Texas is another priority market for Brazilian tourism, particularly because its huge population and two major international metropolitan areas create a broad pool of potential long-haul travellers. The U.S. Department of Commerce recorded 1.1 million overseas outbound air travellers from Texas in Q3 2025, placing it fourth among U.S. states of residence for overseas travel.

Dallas and Houston also provide powerful international aviation networks, creating opportunities for Brazil to reach travellers beyond the traditional East Coast markets. Texas should therefore be considered a strategic second-tier market alongside Florida, California and New York, especially for tourism campaigns focused on luxury, culture, business travel, nature, beaches and extended holidays.

New Jersey: A Major International Travel Source

New Jersey deserves a prominent place in the U.S.-Brazil tourism story, despite being smaller than California, Florida, New York and Texas in total population. U.S. Department of Commerce data recorded 937,000 overseas outbound air travellers from New Jersey during Q3 2025, making it the fifth-largest state of residence for Americans travelling to overseas destinations during that period.

Its proximity to New York’s enormous international aviation system further increases its strategic value for Brazil, particularly because travellers can use the wider New York metropolitan air network. For Brazilian tourism marketers, New Jersey is therefore best viewed as part of the wider New York metropolitan source market rather than as an isolated travel territory.

Massachusetts: Boston Adds New England Strength

Massachusetts provides Brazil with another significant New England opportunity, driven primarily by Boston’s large international population, education sector, technology economy and established overseas travel culture. Although the state does not match California, Florida or New York in total outbound volume, the broader U.S. Department of Commerce data consistently identify Massachusetts among the significant states contributing to international travel.

The state’s importance is also reflected in the economic contribution generated by international visitors, with Department of Commerce research showing Massachusetts among the U.S. states receiving substantial overseas visitor spending. This does not establish Massachusetts-to-Brazil arrival numbers, but it demonstrates the state’s importance within America’s international tourism economy and supports its position as a valuable market for Brazilian travel promotion.

Illinois: Chicago Creates a Major Midwest Opportunity

Illinois, centred on Chicago, is one of the most important Midwest markets for Brazil tourism, offering access to a large population of internationally minded travellers and a major global aviation hub. While Illinois does not rank among the five largest U.S. states of residence for overseas outbound travellers in the latest Q3 2025 figures, Chicago’s international connectivity makes the market commercially significant for long-haul tourism.

The wider Midwest is particularly valuable because Brazil can use Chicago to diversify its U.S. source-market strategy beyond the traditional gateways of New York and Florida. This creates opportunities for destination campaigns promoting Brazil’s cities, cultural attractions, food, nature, beaches and premium tourism experiences to travellers who may be considering South America for longer international holidays.

Georgia: Atlanta Strengthens the Southeast

Georgia is another strategically relevant state because Atlanta is one of the United States’ most important international aviation centres, connecting the Southeast with destinations around the world. The state’s position in the U.S. tourism economy is reinforced by Department of Commerce research, which shows Georgia among states generating substantial employment and economic activity from overseas visitor spending.

Atlanta’s aviation network gives Brazil an opportunity to reach travellers throughout the Southeast, making Georgia particularly relevant for airline connectivity, stopover strategies and tourism campaigns. Although Georgia cannot currently be assigned a confirmed Brazil visitor total from Brazil’s public arrival database, its international aviation and economic profile makes it a market that Brazilian tourism stakeholders should continue watching closely.

Other U.S. States Offer Further Growth Potential

The Brazil opportunity extends well beyond the largest five source markets, with states including Pennsylvania, Washington, Virginia, Michigan, Arizona, Ohio, North Carolina, Colorado, Maryland, Connecticut and Minnesota representing additional pools of internationally travelling Americans. U.S. Department of Commerce research shows that overseas visitor spending supports substantial employment and economic activity across many of these states, indicating that international tourism demand is geographically broad across the United States.

For Brazil, this creates a longer-term opportunity to move beyond a small number of established gateways and develop a more distributed U.S. tourism strategy. Airlines, tour operators, destination organisations and Brazilian tourism businesses can use major connecting hubs to reach secondary markets, while digital marketing can target travellers interested in culture, nature, luxury, adventure, food, beaches and extended travel.

Mexico and Canada Add Fresh Momentum

The North American tourism surge is not being driven by the United States alone. Mexico and Canada are also posting significant gains, helping Brazil diversify its visitor base.

Mexico recorded 80,274 arrivals between January and July, representing a substantial 25.38% increase and the highest result ever recorded for the Mexican market.

Canadian arrivals reached 70,977, up 14.64% compared with the same period in 2025.

Together, Mexico and Canada now represent roughly a quarter of Brazil’s North American arrivals, underlining the growing importance of market diversification.

Embratur President Bruno Reis said July’s performance was particularly encouraging because North American tourism traditionally slows during this period. The latest results, he noted, suggest that demand is becoming less concentrated around specific seasons while the expansion of Mexico and Canada provides additional resilience.

Rio de Janeiro Leads Destination Growth

Brazil’s major tourism gateways are benefiting directly from the increase in North American visitors.

Rio de Janeiro recorded the strongest growth among destinations, welcoming 190,353 North American travellers between January and July, an increase of 16%.

São Paulo remains the region’s leading gateway, recording 341,501 arrivals during the period. It was followed by Paraná with 26,198, the Federal District with 14,066, and Amazonas with 9,686.

The figures highlight the continued importance of Brazil’s largest urban centres while also showing opportunities for visitors to spread beyond traditional tourism hubs.

Expanding Air Connectivity Supports Growth

Growing air connectivity between Brazil and the United States is playing a central role in supporting rising demand.

Airlines including American Airlines, United, Delta, LATAM, GOL and Azul operate direct services linking major Brazilian destinations with cities across the U.S. East and West Coasts. Travellers can also access Brazil through extensive connecting networks via Panama City, Bogotá and Lima.

Available seats between the United States and Brazil are projected to reach 2,650,446 in 2026, compared with 2,333,526 in 2023. That represents a 13.6% increase in capacity.

Flight numbers have also risen, from 8,533 in 2023 to 9,852 projected in 2026, an increase of 15.5%.

U.S. Travellers Stay Longer and Spend More

American visitors are proving valuable to Brazil not only in volume but also in length of stay and spending.

U.S. travellers stay an average of 7.7 nights in Brazil and spend approximately US$1,404.68 per trip.

Culture is the leading travel motivation, accounting for 14%, followed by sun and beach at 12% and luxury and relaxation at 12%.

The profile points to a traveller who is increasingly combining different Brazilian experiences within one holiday. Major cities, beaches, cultural attractions and premium leisure experiences can all form part of the same itinerary.

Brazil Nears Historic International Tourism Levels

The North American surge forms part of a much larger international tourism recovery.

Brazil welcomed 5.87 million international visitors during the first seven months of 2026, the second-highest total in its history. Air arrivals increased 12% year on year and accounted for 68% of all international arrivals during the period.

July also delivered strong aviation results, with airport arrivals increasing 2.7% and representing 77.8% of all international visitors recorded during the month.

With record North American demand, stronger air connectivity and rising arrivals from the United States, Mexico and Canada, Brazil is entering the latter part of 2026 with significant tourism momentum. The combination of diversified source markets, longer U.S. stays, increased airline capacity and strong demand for culture, beaches and luxury experiences could further strengthen Brazil’s position as a leading long-haul destination for North American travellers.

Air Travel Will Remain Central to Brazil’s U.S. Tourism Growth

The strength of the U.S.-Brazil travel relationship is closely connected to aviation because Brazil is a long-haul destination for most American travellers. U.S. Department of Commerce figures show that international air travel remains enormous, with U.S. citizen departures to foreign countries reaching 20.2 million in Q3 2025, including 15.4 million overseas departures, while the leading states of residence were California, Florida, New York, Texas and New Jersey.

Brazil’s own tourism data also demonstrate the importance of aviation, with 2.33 million international visitors arriving by air during the first quarter of 2026, representing a 19.4% increase from the previous year. The Brazilian government says São Paulo and Rio de Janeiro were the country’s principal international gateways during the period, reinforcing the importance of strong air links between major U.S. markets and Brazil’s principal tourism hubs.

What the State-Wise Picture Means for Brazil Tourism

The most defensible U.S. state-market hierarchy for Brazil is therefore California, Florida, New York, Texas and New Jersey as the leading broad overseas-travel markets, followed by important opportunities in Massachusetts, Illinois, Georgia and other large states. This is a market-opportunity ranking rather than an official ranking of Brazilian arrivals, and that distinction should remain explicit in any travel industry report using the figures.

The latest U.S. government data show the same five states repeatedly dominating overseas outbound travel, while Brazil’s government data confirm that the United States is already one of Brazil’s largest international tourism markets. The combination of enormous outbound demand, major international airports, rising Brazilian tourism arrivals and strong aviation infrastructure gives Brazil a substantial opportunity to convert more American travel demand into tourism visits.

“Brazil is entering a highly promising period in the U.S. travel market, and the state-wise picture shows just how broad the opportunity has become, from Florida and New York to California, Texas, New Jersey and the major Midwest and Southeast markets, while the country’s culture, beaches, nature, cuisine and hospitality continue to create powerful reasons for Americans to visit. The most encouraging development is that Brazil is no longer dependent on a single American gateway or one type of traveller, because stronger aviation links, wider destination promotion and growing international tourism are helping build a more diversified and resilient visitor base. For the global travel industry, this creates an exciting opportunity to position Brazil as a year-round destination for discovery, relaxation, adventure, luxury and meaningful cultural experiences.”— Anup Kumar Keshan, Editor-in-Chief, Travel And Tour World

Brazil’s Tourism Outlook Remains Positive

Brazil’s international tourism performance provides a strong foundation for further U.S. market growth, with the country achieving a record first-quarter international arrival performance in 2026 and continuing to strengthen air access. The government has also highlighted the importance of connectivity, infrastructure and coordinated tourism promotion in positioning Brazil as a more competitive global destination.

For U.S. travellers, the opportunity is equally significant because Brazil offers an unusually broad tourism proposition within one country, combining major cities, Atlantic beaches, Amazon experiences, cultural heritage, gastronomy, wildlife, luxury accommodation and adventure tourism. As aviation capacity and destination awareness develop, the United States is likely to remain one of the most important markets for Brazil’s international tourism strategy.

Stronger air connectivity, destination diversity and growing awareness are encouraging more North American travellers to consider Brazil for international holidays. Answer: Brazil recorded 608,068 North American arrivals from January through July 2026, creating a new historical record for the region. Reason: The United States remains a powerful source market, while Mexico and Canada are expanding rapidly and helping diversify demand. Why it matters: July’s 10.96% increase demonstrates that travel demand is strengthening even outside traditionally dominant periods. Result: Airlines, hotels, destinations and tourism businesses can benefit from a broader North American visitor base and stronger year-round international tourism demand.

Frequently Asked Questions

Which U.S. state sends the most tourists to Brazil?

Brazil does not currently publish its official international arrival statistics by U.S. state of residence, so there is no government-verified ranking showing which individual state sends the most tourists to Brazil. U.S. Department of Commerce data instead show California, Florida, New York, Texas and New Jersey as the leading states of residence for Americans travelling to overseas destinations, making them the strongest broad source markets for Brazil.

Is Florida a major market for Brazil tourism?

Yes, Florida is one of the most strategically important U.S. markets for Brazil because of its international aviation infrastructure and large overseas-travelling population. Miami is particularly important as a major international gateway, although the available government data do not establish a Florida-specific number of visitors to Brazil.

Why is California important to Brazil tourism?

California is important because it consistently produces the largest number of U.S. residents travelling to overseas destinations in recent Department of Commerce data. In Q3 2025, approximately 2.3 million California residents travelled by air to overseas destinations, giving Brazil a very large potential source market.

How many U.S. tourists visited Brazil in 2026?

Brazil recorded 213,401 arrivals from U.S. residents during the first quarter of 2026, making the United States the third-largest source market during that period. Brazil subsequently reported strong growth across international tourism, but the state-level breakdown of U.S. visitors is not included in the country’s public tourism-arrival database.

What are the strongest U.S. markets for Brazil tourism?

Based on the latest available U.S. government overseas outbound data and Brazil’s broader tourism connectivity, California, Florida, New York, Texas and New Jersey should be regarded as the leading U.S. source-market opportunities, followed by markets such as Massachusetts, Illinois and Georgia. These rankings should not be described as confirmed state-by-state Brazil arrival totals because Brazil’s official database does not publish that level of geographic detail.

Why is air connectivity important for Brazil tourism?

Air connectivity is critical because the overwhelming majority of U.S. travellers visiting Brazil undertake a long-haul international journey, making direct and convenient connections an important factor in destination choice. Brazil’s first-quarter 2026 figures show that air travel accounted for 2.33 million of the country’s 3.74 million international arrivals across all transport modes, highlighting aviation’s central role in the country’s tourism expansion.

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