Binge-watching the Netflix hit series “Bridgerton” will cost a bit more after the streaming giant on March 26 posted price hikes across all its subscription services in the United States.
The most basic plan now costs $8.99 per month. It’s a $1 bump for the standard ad-supported tier, which allows concurrent streaming on two devices. The standard ad-free subscription increased by $2 to $19.99 per month. This plan allows users to add an extra member who lives outside of the subscriber’s primary residence to their Netflix account for an additional $7.99 per month with ads, or $9.99 a month for ad-free service. Both tiers of extra-member pricing increased by $1.
The premium service, which allows users to stream on up to four devices at once, jumped by $2 to $26.99 a month. Premium subscribers can add up to two extra members to their account for $7.99, or $9.99 without ads.
Netflix last raised prices in January 2025.
The latest price hikes follow a months-long bidding war between Netflix and rival Paramount Skydance to purchase Warner Bros. Discovery. On Feb. 26, Netflix said it was declining an option to raise its price for Warner Bros. Discovery after Paramount upped its offer to $31 per share of each Warner Bros. Discovery common stock.
Warner Bros. shareholders will vote on the merger with Paramount in a special meeting slated for April 23, Warner Bros. Discovery said.
Acquiring Warner Bros. would have added popular franchises such as Harry Potter and DC Universe to Netflix streaming lineup, as well as HBO film and television studios. The Hollywood, California-based streaming provider announced on Dec. 5, 2025, that it had entered into a definitive agreement to acquire Warner Bros. Discovery for $82.7 billion, or $27.75 per share. Paramount countered and eventually won the bidding war.
Netflix, meanwhile, said in late February that raising its price for Warner Bros. wasn’t its best course of action.
“The transaction we negotiated would have created shareholder value with a clear path to regulatory approval,” the company said. “However, we’ve always been disciplined, and at the price required to match Paramount Skydance’s latest offer, the deal is no longer financially attractive, so we are declining to match the Paramount Skydance bid.”
Instead, Netflix said it will invest about $20 billion this year to develop new films and series to expand its entertainment offerings. Producing original programming represents the majority of the company’s expenditures for content, Netflix added.
Netflix is also banking on a Pay-1 licensing deal struck in mid-January with Sony Pictures Entertainment to air Sony-produced feature films after their theatrical runs end. The deal gives Netflix a steady stream of Sony-produced content to air on its platform.
“This partnership marks the first time that a distribution service will premiere theatrical films in the Pay-1 window simultaneously on a global basis,” Netflix said in its quarterly letter to shareholders.
Netflix reported more than 325 million paid subscribers at the end of 2025.
